Selling and Sales Management, 10th Edition

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Pearson | English | 2015 | ISBN-10: 1292078006 | 545 pages | PDF | 7.22 mb


by David Jobber (Author), Geoffrey Lancaster (Author)

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.

This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

本帖隐藏的内容

Selling and Sales Management,10ed.pdf (7.22 MB, 需要: 10 个论坛币)

2018-1-20 21:17:46 上传

需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏10 回帖

关键词：Management Managemen Edition Selling editio

thanks

thanks for giving

谢谢分享

谢谢你的书！

感谢楼主分享

thank you

good,nice!!!!

谢谢分享！

thanks for sharing