Using data mining to profile TV viewers

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摘要：Abstract The emergence of the digital personal video recorder (PVR) is discussed. It is likely to coincide with profound changes in television viewing, as viewers use the technology to time-shift their viewing and skim over or eliminate in stream commercials. A data mining viewer profiling system-the advertizing Delivery System (ADS)- was developed to identify the demographic and psychographic characteristics of viewers based on their viewing patterns. The development of the ADS along with its data mining component, has generated insights regarding a general approach to data mining in integrated application systems.

原文链接:http://portal.acm.org/citation.cfm?id=953460.953461&dl=ACM&dl=ACM&idx=953460&part=periodical&WantType=periodical&title=Communications of the ACM&CFID=15749789&CFTOKEN=15070545

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关键词：Data Mining Profile Viewers Viewer Using