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关键词：Valuation ATION 经典教材 ATI TIO 经典 教材 Valuation

绝对清晰，体积又小，内容详实，是学习收藏的佳品！！

原来是这本：《Valuation: Maximizing Corporate Value》 GEORGE M. NORTON III
嗯，感谢楼主

本书目录：
Preface xv
CHAPTER 1
Conduct Strategic Audit 1
Highlight Existing Strengths 2
Identify Implicit Strategies 9
Plot Growth Performance 13
Analyze Profitability Ratios 16
Determine Relative Value 18
Summary 20
Endnotes 20
CHAPTER 2
Calculate Current Value 23
Discover Importance of Value 23
Master Discounted Cash Flow 30
Understand Value Drivers 35
Determine Cost of Capital 40
Calculate Current Organization Value 43
Summary 48
Endnotes 48
CHAPTER 3
Assess Strategic Landscape 51
Review Planning Fundamentals 52
Identify Stakeholders 57
Gather Additional Information 61
Define Factors for Success 69
Identify Barriers to Success 73
Summary 73
Endnotes 74
CHAPTER 4
Build Framework Foundation 75
Review Framework Relevance 76
Discover the Process 77
Lay the Foundation 81
Determine Niche Positions and Goals 88
Evaluate Mission, Niches, and Goals 93
Summary 95
Endnotes 96
CHAPTER 5
Formulate Sound Strategies 97
Understand Strategic Thinking 98
Develop Objectives 108
Develop Strategies 113
Select Value-Maximizing Strategies 119
Summary 128
Endnotes 128
CHAPTER 6
Evaluate Alternative Approaches 129
Review the Selected Strategies 130
Understand the Methodology 131
xii CONTENTS
CHAPTER 3
Assess Strategic Landscape 51
Review Planning Fundamentals 52
Identify Stakeholders 57
Gather Additional Information 61
Define Factors for Success 69
Identify Barriers to Success 73
Summary 73
Endnotes 74
CHAPTER 4
Build Framework Foundation 75
Review Framework Relevance 76
Discover the Process 77
Lay the Foundation 81
Determine Niche Positions and Goals 88
Evaluate Mission, Niches, and Goals 93
Summary 95
Endnotes 96
CHAPTER 5
Formulate Sound Strategies 97
Understand Strategic Thinking 98
Develop Objectives 108
Develop Strategies 113
Select Value-Maximizing Strategies 119
Summary 128
Endnotes 128
CHAPTER 6
Evaluate Alternative Approaches 129
Review the Selected Strategies 130
Understand the Methodology 131
Quantify the Selected Strategies 134
Calculate Revised Case Value 144
Measure Value Enhancement 150
Summary 154
CHAPTER 7
Execute for Value 157
Create Action Plans 158
Plan Implementation 170
Embrace Change 177
Execute the Framework 187
Summary 188
Endnotes 190
Epilogue 191
Index 193

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