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[营销模式] Spent: Sex, Evolution, and Consumer Behavior [推广有奖]

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楼主
readbook2005 发表于 2009-12-3 11:08:03 |AI写论文

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Author: Geoffrey Miller
Publisher: Viking Adult
Number of Pages: 384
Published: 2009-05-14
List price: $26.95
ISBN-10: 0670020621
ISBN-13: 9780670020621

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending
Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science’s principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.
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关键词:Evolution Behavior Consumer AVI ONS personal shopping leading science hidden

沙发
beebeeboybee(未真实交易用户) 发表于 2009-12-3 11:18:21
顶一下。。。。。。。

藤椅
tsmarketing(真实交易用户) 发表于 2009-12-31 09:43:51
下了,好像文件有些问题,不过还好,可以阅读。谢谢了。非常渴望有关于消费者行为学更多的原版教材。谢谢楼主了。

板凳
果汁骑士(真实交易用户) 发表于 2010-2-21 06:08:37
下了看看 这个格式电脑开着有点慢。。。

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