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十位作者和文章均是杂志编辑挑选的，原文介绍见这里。
我只是做了些搜集和整理而已，加上了目录（已链接）和作者照片。希望能对大家有所启发。其中5、6两篇未找到全文，仅有摘要。好在关于平衡计分卡的书都早已有了中文版，影响不大。
文章目录及简介如下：
1) "Meeting the Challenge of Disruptive Change," by Clayton M.Christensen and Michael Overdorf, explains why so few establishedcompanies innovate successfully.
2) "Competing on Analytics," by ThomasH. Davenport, explains how to use data-collection technology andanalysis to discern what your customers want, how much they're willingto pay, and what keeps them loyal.
3) "Managing Oneself," by Peter F.Drucker, encourages us to carve our own paths by asking questions suchas, "What are my strengths?" and "Where do I belong?"
4) "What Makes aLeader?" Not IQ or technical skills, says Daniel Goleman, but emotionalintelligence.
5) "Putting the Balanced Scorecard to Work," by Robert S.Kaplan and David P. Norton, includes practical steps and examples fromcompanies that use the balanced scorecard to measure performance andset strategy.
6) "Innovation: The Classic Traps," by Rosabeth MossKanter, advocates applying lessons from past failures to yourinnovation efforts. She explores four problems and offers remedies foreach.
7) "Leading Change: Why Transformation Efforts Fail," by John P.Kotter, argues that transformation is a process, not an event. It takesyears, not weeks, and you can't skip any steps.
8) "Marketing Myopia,"by Theodore Levitt, introduces the quintessential strategy question,"What business are you really in?"
9) "What Is Strategy?" by Michael E.Porter, argues that rivals can easily copy your operationaleffectiveness, but they can't copy your strategic positioning--whatdistinguishes you from all the rest.
10) "The Core Competence of theCorporation," by C.K. Prahalad and Gary Hamel, argues that a diversified company is like a tree: the trunk and majorlimbs its core products, branches its business units, leaves and fruitits end products. Nourishing and stabilizing everything is the rootsystem: its core competencies.
HBR_10 Must Read.pdf
(5.67 MB, 需要: 2 个论坛币)
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