Alibaba-backed Lazada replaces Lucy Peng as chief executive

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Alibaba-backed Lazada replaces Lucy Peng as chief executive[size=0.8em]By Alice Woodhouse in Hong Kong
[size=1.1em]

Southeast Asian ecommerce company Lazada has replaced chief executive Lucy Peng -  a member of backer Alibaba’s top brass -  as part of its succession planning.

Pierre Poignant will take over from Ms Peng with immediate effect, Lazada said in a statement on Thursday. He was appointed group executive president in August  and will lead Lazada’s  “strategic development into new growth pillars” as chief executive.

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