定量营销与营销管理：理论与实践中的营销模式与方法（英文版本）

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定量营销与营销管理：理论与实践中的营销模式与方法为定量营销与管理的经典著作。

Quantitative marketing has been g

aining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative…

Year:2012
Edition:1
Language:english
Pages:627
ISBN 13:978-3-8349-3722-3
File:PDF, 5.56 MB

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关键词：营销管理 营销模式 英文版 Quantitative Segmentation

Quantitative Marketing and Marketing Management_ Marketing Models and Methods in Theory and Practice

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