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by Bob Nelson (Author), Eric Tyson (Author)
About the Author
Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.
Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.
About this book
Starting a business? Don't sweat it!
With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles.
Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources.
- Start up a dream business from scratch
- Write a winning business plan
- Secure financing
- Manage your risks successfully
- Navigate your first year of operation
Brief contents
Introduction
Book 1: Moving from Idea to Reality
Chapter 1: Your Business in Context
Chapter 2: Refining and Defining Your Business Idea
Chapter 3: Creating a Business Model
Chapter 4: Finding Your Target Market
Chapter 5: Considering a Franchise
Book 2: Planning for Your Business
Chapter 1: Writing a Business Plan
Chapter 2: Finding the Funding
Chapter 3: Setting Your Franchise’s Wheels in Motion
Chapter 4: Starting a Home-Based Business
Chapter 5: Creating an Online Presence for Your Business
Chapter 6: Starting with the Right Legal Structure
Book 3: Handling Your Finances
Chapter 1: Setting Up the Books
Chapter 2: Reporting Profit or Loss in the Income Statement
Chapter 3: Showing Financial Condition in the Balance Sheet
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
Chapter 5: Controlling Costs and Budgeting
Chapter 6: Satisfying the Tax Man
Book 4: Managing Your Business
Chapter 1: Tackling the Hiring Process
Chapter 2: Setting Goals
Chapter 3: Embracing Corporate Social Responsibility
Chapter 4: Managing with Technology
Chapter 5: Delegating to Get Things Done
Book 5: Marketing and Promotion
Chapter 1: Optimizing Your Marketing Program
Chapter 2: Laying a Foundation for Growth
Chapter 3: Taking Stock of Your Business Image
Chapter 4: Forging Your Brand
Chapter 5: Creating Marketing Communications That Work
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Book 6: Staying in Business
Chapter 1: Developing Employees Through Coaching and Mentoring
Chapter 2: Keeping Your Customers Loyal
Chapter 3: Cultivating a Growing Business
Index
Series: For Dummies (Business & Personal Finance)
Pages: 600 pages
Publisher: For Dummies; 2 edition (May 29, 2019)
Language: English
ISBN-10: 1119565219
ISBN-13: 978-1119565215
Wiley__Starting a Business All-in-One For Dummies.epub
(3.06 MB, 需要: 15 个论坛币)
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