战略管理：STRATEGIC MANAGEMENT Competitiveness & Globalization【12e】

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教材名称：Strategic Management: Competitiveness &  Globalization: Concepts and Cases

作者: Michael A. Hitt；R. Duane Ireland；Robert E. Hoskisson

版次: 12e

ISBN: 978-1-305-50214-7

Brief Contents
Preface, xiii About the Authors, xx
Part 1: Strategic Management Inputs
1. Strategic Management and Strategic Competitiveness, 2
2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis, 38
3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages, 76


Part 2: Strategic Actions: Strategy Formulation 108
4. Business-Level Strategy, 108
5. Competitive Rivalry and Competitive Dynamics, 142
6. Corporate-Level Strategy, 172
7. Merger and Acquisition Strategies, 204
8. International Strategy, 236
9. Cooperative Strategy, 276


Part 3: Strategic Actions: Strategy Implementation 308
10. Corporate Governance, 308
11. Organizational Structure and Controls, 344
12. Strategic Leadership, 382 13. Strategic Entrepreneurship, 416


Part 4: Case Studies C-1
Name Index, I-1
Company Index, I-20
Subject Index, I-23

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关键词：战略管理 Strategic Management Strategic 管理学 战略

Thanks！

LilaMc 发表于 2019-12-28 10:29
教材名称：Strategic Management: Competitiveness &  Globalization: Concepts and Cases
作 ...

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