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食品的未来：无肉？
Plant-based “meat” is all the rage. But is it just a fad? In this edition, The Next Normal peers into the future of meat and protein consumption.
以植物为基础的“肉”大行其道。但这只是一种时尚吗？在本版中，接下来的正常同行将探讨未来肉类和蛋白质的消费。
Companies big and small are investing in alternative proteins, expecting continued strong growth—but skeptics warn the novelty will soon wear off and demand will plateau. Who’s right? In this edition, The Next Normal peers into the future of protein consumption.
大公司和小公司都在投资替代蛋白质，期望继续强劲增长，但怀疑论者警告说，这种新颖性将很快消失，需求将趋于平稳。谁是对的？在本版中，接下来的正常同行将进入蛋白质消费的未来。
Alternative proteins and the future of meat
替代蛋白质与肉类的未来
Four McKinsey experts share what they see—and foresee—in the evolving meat and protein market.
麦肯锡的四位专家分享了他们在不断发展的肉类和蛋白质市场上的看法和预测。
Small plant, big protein
小植物，大蛋白
Could a tiny aquatic vegetable become the primary source of protein for millions of people worldwide? An Israeli start-up believes so.
一种微小的水生蔬菜能成为全世界数百万人蛋白质的主要来源吗？一家以色列初创企业如此认为。
An incredible year for Impossible Foods
不可思议的一年
CFO David Lee believes the company’s continued success will depend heavily on its ability to create many more “craveable” products and to maintain its corporate culture.
首席财务官大卫•李（David Lee）认为，该公司能否持续成功，将在很大程度上取决于其创造更多“渴望”产品和保持企业文化的能力。
‘It’s our job to evolve with consumers’: Tyson Foods on
“与消费者一起进化是我们的工作”：泰森食品公司
alternative protein
替代蛋白质
Justin Whitmore is the head of alternative protein for one of the world’s largest meat companies. In this interview, he shares his views on the future of food.
贾斯汀惠特莫尔是世界上最大的肉类公司之一的替代蛋白质主管。在这次采访中，他分享了他对食品未来的看法。
The-Next-Normal-The-future-of-food.pdf
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