楼主: 唐伯小猫
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求助,英文文献,谢谢 [推广有奖]

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楼主
唐伯小猫 发表于 2010-5-9 18:22:31 |AI写论文
10论坛币
一共6篇,每篇10论坛币. 谢谢!!!!!

1. 作者:Aaker, David A and Carman, James M., 1982,


  题目: “Are You Overadvertising?,”


杂志:Journal of Advertising Research, Vol. 22, No. 4, August/September, pp. 57-70.



2. 作者:Simon, Julian L. and Amdt, Johan, 1980,


题目:“The Shape of the Advertising Response Function,”


杂志:Journal of Advertising Research, Vol. 20, August, pp. 11-28.



3. 作者: Eastlack, J. 0. and Rao, Ambar G., 1986,


题目: “Modeling Response to Advertising and Price Changes for V-8


Cocktail Vegetable Juice,”
杂志: Marketing Science, Vol. 5, No. 3, Summer, pp. 245-259.

4.作者:Rao, Ambar G. and Miller, P. B., 1975,


题目:“Advertising Sales Response Functions,”


杂志:Journal of Advertising


Research, Vol. 15, No. 2, April, pp. 7-15.

5.作者: Lilien, Gary L., Kotler, Philip, and Moorthy, K. Sridhar, 1992,


名字: Marketing Models, Englewood Cliffs, NJ: Prentice


Hall.(估计是书,如果很难的话,就算了)

6.Hanssens, Dominique M., Parsons, Leonard J., and Schultz, Randall, L., 1990, Market Response Models:


Econometric and Time Series Analysis, Boston: Kluwer Academic Publishers.(这个估计是书,如果很难的话,就算了)

谢谢!!!!!!!!!!!!!!!!!!!

关键词:英文文献 Advertising Econometric Time Series Publishers 求助 文献 英文
心若向阳,无畏悲伤。

沙发
zhkim5858 发表于 2010-5-9 20:39:34
先发3个论文。

Are You Overadvertising.pdf
下载链接: https://bbs.pinggu.org/a-631569.html

1.45 MB

需要: 2 个论坛币  [购买]

Modeling Response to Advertising and Price Changes for V-8.pdf

722.15 KB

需要: 2 个论坛币  [购买]

The Shape of the Advertising Response Function.pdf

1.36 MB

需要: 2 个论坛币  [购买]

藤椅
zhkim5858 发表于 2010-5-9 20:56:16
网络忙下载费劲。

ADVERTISING SALES RESPONSE FUNCTIONS.pdf

4.79 MB

需要: 4 个论坛币  [购买]

板凳
唐伯小猫 发表于 2010-5-12 15:18:31
感谢!!!!!!!!!!!!!!!!!
心若向阳,无畏悲伤。

报纸
jianhongnet 发表于 2010-5-12 15:54:11
最后一本书坛子里有    http://www.pinggu.org/bbs/viewthread.php?tid=175302&highlight=Econometric%2BTime%2BSeries%2BAnalysis

地板
唐伯小猫 发表于 2010-5-12 20:07:15
jianhongnet ,谢谢啊,你怎么就这么这么好呢?!!!!
心若向阳,无畏悲伤。

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