2010年5月印度传媒行业研究报告

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【出版时间及名称】：2010年5月印度传媒行业研究报告
        【作者】：CENTRUM证券
        【文件格式】：pdf
        【页数】：40
        【目录或简介】：

Media Conference
The Indian M&E industry represents the face of consumers and is poised to grow to a Rs1,092bn
industry by 2014, driven by economic recovery, the expected rise in advertising spends and
increasing media penetration. The Media Conference provided a platform to both investors and
M&E players to understand the changing landscape and emerging challenges in the industry.
The opening panel discussion on 5 May 2010, aptly titled ‘Emerging Trends in the Media Sector’ saw
participation by distinguished people of the industry – Ms. Aruna Sharma (Director General,
Doordarshan), Mr. Neeraj Roy (Managing Director & CEO, Hungama Digital Media Entertainment), Ms.
Rekha Koshy (Director, Accord Group, India) and Mr. Sunil Lulla (Managing Director and CEO, Times
Global Broadcasting) and shed light on the various opportunities and issues facing the sector.
Ms. Aruna Sharma highlighted the potential of digitalization in the broadcasting space noting that out
of the 200,000 hours of archived programming available with Doordarshan, only 17,000 hours have
been digitized. She said Doordarshan’s revenues have already seen an uptrend from Rs8.18bn in FY09 to
Rs10bn in FY10 and revealed that the state-owned broadcaster was looking at PPP model for
digitization, marketing and developing web content as a part of its future plans. Doordarshan is also
planning to air the 2010 Commonwealth Games in high-definition TV (HDTV) and is already in advanced
talks with Sun Group for providing the service, as presently only 2000 set-top boxes are HD capable. The
existing DTT transmitters are not HDTV compatible; hence new HDTV DTT transmitters are to be
established by Doordarshan in the 4 metro cities, as part of its HDTV roll out.
Ms. Rekha Koshy observed that digitalization would be required for increasing the shelf life of
programmes and for better packaging of archival material and would place a large demand on the skills
required for converting the analogue database into digital format. This would generate more
employment and increase the industry size in the future. She gave the example of Doordarshan where
out of the content requirement of 0.2mn episodes, presently in-house production accounted for only
67,000 episodes.
Mr. Sunil Lulla rationalized investments in the media sector. According to him, currently TV is the
cheapest source of entertainment at 14 paise/hour, assuming Rs175/month as the cost for a cable
connection. He emphasized that the rates can only see an up-tick from these levels and gave example of
the US, where for comparable service it costs $66/month, almost 10 times the current rates in India. He
also anticipated greater fragmentation in the television industry advertisement pie as the number of
channels increases. But this increase would also put pressure on bottom-line and lead to a
consolidation.
Mr. Neeraj Roy noted that one of the key trends was the surge of Internet. He compared India, which
currently ranks 4th in terms of Internet traffic, to the US where there are 2mn people accessing the
Internet, 879 TV channels, around 13-14bn video views with 108bn minutes of content. Mr Roy foresaw
a trend of 60 million Applications Applets by 2012. Linking digitalization to convergence, he observed
that popularisation of the Internet as well as the activities, products and services that have emerged in
the digital media space has made interlinking of computing and other information technologies, media
content and communication networks possible. He predicted this trend to continue in future as the
media sector searches for newer avenues to monetise its content.
Table of Contents
Amar Ujala ……………………………………………………………………………………………..…….9
Balaji Telefilms……………………………………………………………………………….…...…..….…..11
DB Corp ………………………………………………..…………………………..……..…………………13
Digicable Network (India)…………………………………..…………………………….…….…...……....15
DQ Entertainment ……………………………………...……………………….……….…………..……...17
Hinduja Ventures……………………………………………………………….……….…..………….........19
Hungama Digital Media Entertainment……………………………………..….………………......……....21
Info Edge ……………………………………………………………………….…………………..….…....23
Nimbus Communication…………………………………………………….……………….……….…....25
Percept …………………………………………………………………….…………………...….….……27
Prime Focus ……………………………………………………………………….………….…….….…...29
Reliance Media World……………………………………………………………………….…….…….…31
Sony Entertainment Television …………………………………………..….……………….…..…….…33
Walkwater Media……………………………………………………………………….………..…....……35
Zee Entertainment …………………………………………………………………..…………….…....….37

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关键词：行业研究报告 研究报告 行业研究 传媒行业 Commonwealth 研究报告 行业 印度

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