[行为经济学] the paradox of choice why more is less [推广有奖]

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jessicakou 发表于 2010-5-23 00:54:55 |AI写论文

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The Paradox of Choice Why More Is Less.pdf (3.42 MB, 需要: 1 个论坛币) 本书是50本心理学经典著作之一，作者：Barry Schwartz（2004）

contents

The Paradox of Choice: A Road Map
PART I  |  WHEN WE CHOOSE
Let’s Go Shopping  9
New Choices  23
PART II  | HOW WE CHOOSE
Deciding and Choosing  47
When Only the Best Will Do  77
PART III | WHY WE SUFFER
Choice and Happiness  99
Missed Opportunities  117
“If Only . . .”: The Problem of Regret  147
Why Decisions Disappoint:
The Problem of Adaptation  167
Why Everything Suffers from Comparison  181
Whose Fault Is It? Choice,
Disappointment, and Depression  201