2010-08-11 08:25:34
Buy a hard copy at: Service Science (V2N3)
Service Science
Volume 2 · Number 3 · Fall 2010
136 | Michael Ehret, Jochen Wirtz Division of Labor between Firms: Business Services, Non-Ownership-Value and the Rise of the Service Economy |
146 | Edouard V. Novatorov A Critical Appraisal of the Concept of Non-profit Services Marketing |
154 | Maha Mourad, Christine Ennew, Wael Kortam Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services |
167 | Carmen María Salvador-Ferrer Quality of University Services: Dimensional Structure of SERVQUAL VS. ESQS |
177 | Harold Cassab, Tuure Tuunanen, Ken Peffers, Charles E. Gengler, Wendy Hui, Ville Virtanen Discovery of New Service Concepts for Diverse Markets |
196 | Yongma Moon, Tao Yao, Terry L. Friesz Dynamic Pricing and Inventory Policies: A Strategic Analysis of Dual Channel Supply Chain Design |