北美广告学主流教材
Contemporary Advertising
William Arens Berkeley
中文介绍
http://www.amazon.cn/mn/detailApp/ref=sr_1_3?_encoding=UTF8&s=books&qid=1282456962&asin=B0011C7STM&sr=8-3
英文介绍
http://www.amazon.com/Contemporary-Advertising-William-F-Arens/dp/0071284796/ref=sr_1_1?s=books&ie=UTF8&qid=1282456944&sr=1-1