BCG:The_Internet_New_Billion_201009 32页

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• September, 2010
• The Internet’s New Billion: Digital Consumers in Brazil, Russia, India, China, and Indonesia
• David Michael, Marcos Aguiar, Vladislav Boutenko, Vaishali Rastogi, Arvind Subramanian, Yvonne Zhou
• The pace of digital growth in the BRICI markets is unforgiving of strategic mistakes—today’s Internet user base of 610 million will swell to 1.2 billion by 2015.
  Companies need to connect with these new digital consumers now in order to grow with them in the future. This report draws from 2,000 interviews and numerous
  focus groups in ten cities to detail Internet and mobile-phone usage in the BRICI markets, where online behavior patterns differ markedly from those in developed countries.
  
  
  Contents:
  The BRICI Digital Landscape
    Internet Usage Patterns
    Mobile Internet
    Historical, Economic and Cultural Factors Shaping Today's Digital Reality
  BRICI Country Profiles
    Brazil
    Russia
    India
    China
    Indonesia
  Outlook: 2015 and beyond    

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关键词：Internet Billion Intern inter Inte strategic Internet mistakes Michael digital