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Interest in information technology and the media is growing apace. This discussion has been written to provide an economics framework for analyzing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. This book should be useful to students, researchers and policy-makers in mass communication, information technology and the media.
由于是分页下下来的 所以有太多文件 只能打包在rar文件中 见谅
Foreword
Preface
Part I The Economics of Information
Chapter I Overview of Information Technology and the Media
Introduction
A Revolution in Information and Communications
Technology
An overview of new technologies
The sequence of the information technology revolution
Convergence
Industry value chain
Definitions and concepts
Knowledge economy
Information economy
Information society
The Nature and Scope of Information Technology
and the Media
The Measurement of Information and Services
Conceptualising the information sector
Input-output tables
Chapter 2 Basic Economic Principles and Concepts
Introduction
The Laws of Demand and Supply
Elasticity Measures
Indifference Curves
Budget Lines
Price Effects
Cost, Revenue and Profit
Scale and Economies
Eccnomies of Scope
Productivity
Public Goods and Externalities
Chapter 3 Market Structure and Competition
Introduction
Market Structure
Consumer surplus and deadweight loss
Perfect Competition
Monopolistic Competition
Oligopoly
Monopoly
Regulating a monopoly
Price discrimination
Natural monopolies in telecommunications
Public Policy and Competition
Who's Who in Competition
Information technology
Hardware
Software
Services
Part II Players and Markets in Information Technology and the Media
Chapter 4 Information Technology and Media Markets
Introduction
Terminology and Etymology of the Mass Media
The role of the mass media
The Telecommunications Industry
Origins
The Computer Industry
Origins
Computer hardware
The economics of computer software
The Broadcast Industry
Part III Public Policy and the Global Economy
Part IV Information Technology in the Asia-Pacific
Glossary of Terms in Information Technology and the Media
Bibliography
Index
Interest in information technology and the media.zip
(4.25 MB, 需要: 1 个论坛币)
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