【1】
题目:Succeeding with brands on the Internet
作者: de Chernatony, L
来源: The Journal of Brand Management, Volume 8, Number 3, 1 February 2001 , pp. 186-195(10)【2】
题目:Assessing the impact of the Internet on brands
作者: Chen, S
来源: The Journal of Brand Management, Volume 8, Number 4, 1 May 2001 , pp. 288-302(15)
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