熟悉数据库+网络营销+统计的同学进来看看这两道问题吧？

有两个问题请教：
1.How to design a SEO schema for analyzing how the search engines contribute to user acquisition and engagement on social media website, like Facebook.

2.可以access internal database,但怎样可以预测我网站下12个月的advertising product? 假设历史数据包括non-uniform top-line user and revenue growth.