2009-2012年润滑脂行业竞争格局与投资战略研究咨询报告（181页）+PDF

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关键词：咨询报告 行业竞争 研究咨询 战略研究 竞争格局 咨询报告 润滑脂 行业 战略

目录
第一部分 行业发展现状·················································································16
第一章 润滑脂行业发展概述··········································································16
第一节 润滑脂的概念·······································································16
一、润滑脂的定义············································································16
二、润滑脂的特点············································································17
三、润滑脂的应用············································································17
第二节 润滑脂行业发展成熟度·························································21
一、 行业发展周期分析···································································21
二、行业中外市场成熟度对比··························································22
三、行业及其主要子行业成熟度分析················································22
第三节 润滑脂市场特征分析····························································23
一、市场规模···················································································23
二、产业关联度················································································24
三、影响需求的关键因素·································································24
四、主要竞争因素············································································25
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五、生命周期···················································································26
第二章 全球润滑脂行业发展分析···································································27
第一节 世界润滑脂行业发展分析·····················································27
一、2007 年世界润滑脂行业发展分析··············································27
二、2008 年世界润滑脂行业发展分析··············································28
三、2009 年世界润滑脂行业发展分析··············································30
第二节 全球润滑脂市场分析····························································31
一、2009 年全球润滑脂需求分析·····················································31
二、2009 年中外润滑脂市场对比·····················································31
第三节 2008-2009 年主要国家或地区润滑脂行业发展分析··············32
一、2008-2009 年北美润滑脂行业分析············································32
二、2008-2009 年日本润滑脂行业分析············································32
三、2008-2009 年欧洲润滑脂行业分析············································32
第三章 我国润滑脂行业发展分析···································································33
第一节 中国润滑脂行业发展状况·····················································33
一、2008 年润滑脂行业发展状况分析··············································33
二、2008 年中国润滑脂行业发展动态··············································33
第二节 中国润滑脂市场供需状况·····················································34
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一、2009 年中国润滑脂行业供给能力··············································34
二、2009 年中国润滑脂市场供给分析··············································35
三、2009 年中国润滑脂市场需求分析··············································35
四、2009 年中国润滑脂进出口产品价格分析···································35
第三节 我国润滑脂市场分析····························································35
一、2008 年润滑脂市场分析····························································35
二、2009 年润滑脂市场趋向分析·····················································36
三、润滑脂市场的前景分析······························································37
第四章 润滑脂产业经济运行分析···································································39
第一节 2008-2009 年中国润滑脂产业工业总产值分析·····················39
一、2008-2009 年中国润滑脂产业工业总产值分析··························39
二、不同规模企业工业总产值分析···················································39
三、不同所有制企业工业总产值比较················································39
第二节 2008-2009 年中国润滑脂产业市场销售收入分析·················40
一、2008-2009 年中国润滑脂产业市场总销售收入分析···················40
二、不同规模企业总销售收入分析···················································40
三、不同所有制企业总销售收入比较················································41
第三节 2008-2009 年中国润滑脂产业产品成本费用分析·················41
一、2008-2009 年中国润滑脂产业成本费用总额分析······················41
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二、不同规模企业销售成本比较分析················································42
三、不同所有制企业销售成本比较分析············································42
第四节 2008-2009 年中国润滑脂产业利润总额分析························43
一、2008-2009 年中国润滑脂产业利润总额分析······························43
二、不同规模企业利润总额比较分析················································43
三、不同所有制企业利润总额比较分析············································43

第五章 我国润滑脂产业进出口分析·······························································45
第一节 我国润滑脂产品进口分析·····················································45
一、2008-2009 年进口总量分析·······················································45
二、2008-2009 年进口金额分析·······················································46
三、2008-2009 年进口价格分析·······················································46
第二节 我国润滑脂产品出口分析·····················································47
一、2008-2009 年出口总量分析·······················································47
二、2008-2009 年出口金额分析·······················································48
三、2008-2009 年出口价格分析·······················································49
第三节 我国润滑脂产品进出口预测··················································50
一、2010 年1-4 月进口分析····························································50
二、2010 年1-4 月出口分析····························································51
三、2010 年润滑脂进口预测····························································51
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四、2010 年润滑脂出口预测····························································51
第二部分 行业竞争格局·················································································52
第六章 润滑脂行业竞争格局分析···································································52
第一节 行业竞争结构分析································································52
一、现有企业间竞争·········································································52
二、潜在进入者分析·········································································52
三、替代品威胁分析·········································································52
四、供应商议价能力·········································································53
五、客户议价能力············································································53
第二节 行业集中度分析···································································53
一、市场集中度分析·········································································53
二、企业集中度分析·········································································54
三、区域集中度分析·········································································54
第三节 行业国际竞争力比较····························································54
一、生产要素···················································································54
二、需求条件···················································································55
三、支援与相关产业·········································································55
四、**的作用················································································55
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第四节 润滑脂行业主要企业竞争力分析··········································56
一、重点企业资产总计对比分析·······················································56
二、重点企业从业人员对比分析·······················································56
三、重点企业全年营业收入对比分析················································57
四、重点企业工业总产值对比分析···················································57
五、重点企业利润总额对比分析·······················································57
第五节 2008-2009 年润滑脂行业竞争格局分析································58
一、2008-2009 年润滑脂行业竞争分析············································58
二、2008-2009 年中外润滑脂产品竞争分析·····································59
三、2008-2009 年我国润滑脂市场集中度分析·································60
四、2009-2012 年国内主要润滑脂企业动向·····································60
第七章 润滑脂企业竞争策略分析···································································61
第一节 润滑脂市场竞争策略分析·····················································61
一、2009 年润滑脂市场增长潜力分析··············································61
二、2009 年润滑脂主要潜力品种分析··············································61
三、现有润滑脂产品竞争策略分析···················································62
第二节 润滑脂企业竞争策略分析·····················································62
一、金融危机对润滑脂行业竞争格局的影响·····································62
二、2009-2012 年我国润滑脂市场竞争趋势·····································62
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三、2009-2012 年润滑脂行业竞争策略分析·····································62

第八章 主要润滑脂企业竞争分析···································································64
第一节北京中润利尔石油化工科技有限公司·····································64
一、企业概况···················································································64
二、竞争优势分析············································································64
三、2008-2009 年经营状况······························································64
四、2009-2012 年发展战略······························································66
第二节天津长城协同油脂有限公司···················································66
一、企业概况···················································································66
二、竞争优势分析············································································68
三、2008-2009 年经营状况······························································68
四、2009-2012 年发展战略······························································69
第三节中国石油化工股份有限公司润滑油天津分公司······················70
一、企业概况···················································································70
二、竞争优势分析············································································71
三、2008-2009 年经营状况······························································71
四、2009-2012 年发展战略······························································73
第四节天津市津冠润滑脂有限公司···················································73
一、企业概况···················································································73
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二、竞争优势分析············································································73
三、2008-2009 年经营状况······························································74
四、2009-2012 年发展战略······························································75
第五节丹东东霸润滑材料有限公司···················································76
一、企业概况···················································································76
二、竞争优势分析············································································76
三、2008-2009 年经营状况······························································76
四、2009-2012 年发展战略······························································78
第六节河南省长城特种润滑脂有限公司············································78
一、企业概况···················································································78
二、竞争优势分析············································································79
三、2008-2009 年经营状况······························································79
四、2009-2012 年发展战略······························································81
第七节无锡市马山特种油脂厂··························································81
一、企业概况···················································································81
二、竞争优势分析············································································82
三、2008-2009 年经营状况······························································82
第八节无锡中石油润滑脂有限公司···················································84
一、企业概况···················································································84
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二、竞争优势分析············································································84
三、2008-2009 年经营状况······························································85
四、2009-2012 年发展战略······························································86
第九节无锡市飞天油脂有限公司·······················································87
一、企业概况···················································································87
二、竞争优势分析············································································87
三、2008-2009 年经营状况······························································87
四、2009-2012 年发展战略······························································89
第十节杭州得润宝油脂有限公司·······················································89
一、企业概况···················································································89
二、竞争优势分析············································································91
三、2008-2009 年经营状况······························································91
四、2009-2012 年发展战略······························································93

第三部分 行业前景预测·················································································94
第九章 润滑脂行业发展趋势分析···································································94
第一节 2009 年发展环境展望···························································94
一、2009 年宏观经济形势展望·························································94
二、2009 年政策走势及其影响·························································96
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三、2009 年国际行业走势展望·······················································101
第二节 2009 年润滑脂行业发展趋势分析·······································103
一、2009 年技术发展趋势分析·······················································103
二、2009 年产品发展趋势分析·······················································104
三、2009 年行业竞争格局展望·······················································104
第三节 2009-2012 年中国润滑脂市场趋势分析······························105
一、2008-2009 年润滑脂市场趋势总结··········································105
二、2009-2012 年润滑脂发展趋势分析··········································106
三、2009-2012 年润滑脂市场发展空间··········································106
四、2009-2012 年润滑脂产业政策趋向··········································107
五、2009-2012 年润滑脂技术革新趋势··········································107
六、2009-2012 年润滑脂价格走势分析··········································108

第十章 未来润滑脂行业发展预测·································································109
第一节 未来润滑脂需求与消费预测················································109
一、2009-2012 年润滑脂产品消费预测··········································109
二、2009-2012 年润滑脂市场规模预测··········································109
三、2009-2012 年润滑脂行业总产值预测······································ 110
四、2009-2012 年润滑脂行业销售收入预测··································· 110
五、2009-2012 年润滑脂行业总资产预测······································ 111
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第二节 2009-2012 年中国润滑脂行业供需预测······························ 111
一、2009-2012 年中国润滑脂供给预测·········································· 111
二、2009-2012 年中国润滑脂产量预测·········································· 112
三、2009-2012 年中国润滑脂需求预测·········································· 112
四、2009-2012 年中国润滑脂供需平衡预测··································· 113
五、2009-2012 年中国润滑脂产品价格预测··································· 113
六、2009-2012 年主要润滑脂产品进出口预测······························· 114
第四部分 投资战略研究···············································································116
五、润滑脂品牌战略管理的策略·····················································171
第三节 润滑脂行业投资战略研究···················································172
一、2009 年石化行业投资战略研究···············································172
二、2009 年润滑脂行业投资战略研究············································172
三、2009-2012 年润滑脂行业投资战略··········································172
第十一章 润滑脂行业投资现状分析·····························································116
第一节 2008 年润滑脂行业投资情况分析······································· 116
一、2008 年总体投资及结构·························································· 116
二、2008 年投资规模情况······························································ 116
三、2008 年投资增速情况······························································ 116
四、2008 年分行业投资分析·························································· 116
五、2008 年分地区投资分析·························································· 118
六、2008 年外商投资情况······························································ 119
第二节 2009 年1-5 月润滑脂行业投资情况分析····························120
一、2009 年1-5 月总体投资及结构················································120
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二、2009 年1-5 月投资规模情况···················································121
三、2009 年1-5 月投资增速情况···················································121
四、2009 年1-5 月分行业投资分析················································121
五、2009 年1-5 月分地区投资分析················································125
六、2009 年1-5 月外商投资情况···················································127

第十二章 润滑脂行业投资环境分析·····························································128
第一节 经济发展环境分析······························································128
一、2008-2009 年我国宏观经济运行情况······································128
二、2009-2012 年我国宏观经济形势分析······································132
第二节 政策法规环境分析······························································135
一、2009 年润滑脂行业政策环境···················································135
二、2009 年国内宏观政策对其影响···············································136
三、2009 年行业产业政策对其影响···············································137
第三节 社会发展环境分析······························································139
一、国内社会环境发展现状····························································139
二、2009 年社会环境发展分析·······················································142
三、2009-2012 年社会环境对行业的影响······································142
第四节 石油化工行业振兴规划·······················································142
一、石油化工行业振兴规划概述·····················································142
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二、石油化工行业振兴规划细则·····················································143
三、石油化工行业振兴规划主要任务··············································145
四、石油化工行业振兴规划主要工程··············································148
五、石油化工行业振兴规划主要措施··············································149
六、石油化工行业振兴规划的意义与作用······································150
第十三章 润滑脂行业投资机会与风险··························································152
第一节 行业活力系数比较及分析···················································152
一、2009 年相关产业活力系数比较···············································152
二、2007-2008 行业活力系数分析·················································154
第二节 行业投资收益率比较及分析················································155
一、2009 年相关产业投资收益率比较············································155
二、2007-2008 行业投资收益率分析·············································156
第三节 润滑脂行业投资效益分析···················································156
一、2008-2009 年润滑脂行业投资状况分析···································156
二、2009-2012 年润滑脂行业投资效益分析···································156
三、2009-2012 年润滑脂行业投资趋势预测···································157
四、2009-2012 年润滑脂行业的投资方向······································157
五、2009-2012 年润滑脂行业投资的建议······································157
六、新进入者应注意的障碍因素分析··············································158
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第四节 影响润滑脂行业发展的主要因素········································158
一、2009-2012 年影响润滑脂行业运行的有利因素分析·················158
二、2009-2012 年影响润滑脂行业运行的稳定因素分析·················159
三、2009-2012 年影响润滑脂行业运行的不利因素分析·················159
四、2009-2012 年我国润滑脂行业发展面临的挑战分析·················160
五、2009-2012 年我国润滑脂行业发展面临的机遇分析·················161
第五节 润滑脂行业投资风险分析···················································162
一、2009-2012 年润滑脂行业市场风险··········································162
二、2009-2012 年润滑脂行业政策风险··········································162
三、2009-2012 年润滑脂行业经营风险··········································163
四、2009-2012 年润滑脂行业技术风险··········································163
五、2009-2012 年润滑脂同业竞争风险··········································163
六、2009-2012 年润滑脂行业其他风险··········································164
第十四章 润滑脂行业投资战略研究·····························································165
第一节 润滑脂行业发展战略研究···················································165
一、战略综合规划··········································································165
二、技术开发战略··········································································165
三、业务组合战略··········································································165
四、区域战略规划··········································································166
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五、产业战略规划··········································································166
六、营销品牌战略··········································································166
七、竞争战略规划··········································································166
第二节 对我国润滑脂品牌的战略思考············································167
一、企业品牌的重要性···································································167
二、润滑脂实施品牌战略的意义·····················································168
三、润滑脂企业品牌的现状分析·····················································168
四、我国润滑脂企业的品牌战略·····················································169