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雷达卡
Management summary.............................2
Current situation......................................4
1. The Book Market...........................................4
2. The Digital Book: Market of the Future?........4
2.1 eBooks .........................................................4
2.2 Electronic Reading Devices ..........................5
2.3 Market Overview: A Market or a Niche?........8
2.4 Taxation of eBooks: Artificial Price Driver...10
2.5 Value Chain and Revenue Models...............10
What do the experts say?........................12
1.1 eBooks: An Opportunity orRisk?.................12
1.2 Market Drivers............................................13
1.3 Market Barriers...........................................13
1.4 Pricing and Distribution Models..................14
1.5 eReaders or Tablets?...................................15
1.6 Looking to the Future..................................15
1.7 Challenges Facing Companies.....................15
Discussion: Electronic Newspapers
and Magazines..................................................16
What do customers want?.......................18
1.1 Popularity of eBooks and eReaders.............18
1.2 Revenue Models .........................................22
1.3 Purchase Intentions: Tablet or eReader?.....25
1.4 The Future.................................................27
Outlook and recommended action.......28
1. The Situation in the Year 2015................28
2. Critical Factors of Success for Different
Business Models......................................29
2.1 Publishers...............................................29
2.2 Physical Bookstores................................ 31
2.3 Online Stores.......................................... 31
2.4 Device Manufacturers............................. 31
2.5 Intermediaries........................................32
3. Conclusion.............................................32
Methodology.......................................33
1. Analysis Framework...................................33
2. Timescale and Method............................33
3. Expert Interviews................................... 33
4. Consumer Survey................................... 33
Bibliography........................................34
About us..............................................34
Contacts..............................................34
PwC-101214-The Future of eBooks.pdf
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