A retrospective look at A Behavioral theory of the firm

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Abstract
The papers in this special issue focus on ideas associated with a book published 45 years ago, A Behavioral
Theory of the Firm (Cyert, R.M., March, J.G., 1963. A Behavioral Theory of the Firm. Endlewood Cliffs.
Prentice Hall, NJ). The book proposed the introduction of a few more realistic behavioral assumptions into
the economic theory of the firm. The papers presented here examine some aspects of the history of the ideas
found in the book, extend and elaborate the ideas in the context of current research, and indicate possible
directions for future research in the behavioral tradition. We will not attempt to summarize the papers, but
will try to locate them gently in their historical and intellectual context.

该文回顾了企业行为理论这本书，概述了其发展历程，值得一看。

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关键词：retrospect behavioral Behavior Theory retro Theory FIRM behavioral 企业行为