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摘要翻译：
对于目前的许多市场来说，特定的消费者选择有明显的好处。例如，正如我们在这里所考虑的，一些产品可能具有环境或“绿色”效益。一些消费者可能重视这些好处，而另一些则不重视。然而，正如无数次环保产品试图维持利基市场的失败所证明的那样，这种好处并不一定超过额外的购买成本。我们提出的问题是，这样一个最初在经济上处于不利地位的绿色产品如何演变成拥有更大的市场份额？我们提出了一个在异质消费者群体中产品竞争动力学的简单数学模型。我们的模型预先给产品分配了一个层次，当价格可比时，它指定了消费者的选择，而价格是动态重新调整的，以反映规模收益的增加。我们的方法使我们能够模拟技术替代的许多场景，并提供了一种概括市场力量的方法。通过这个模型，我们开始预测与消费者动态相关的不可逆转的趋势，以及可能影响转变的政策
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英文标题：
《Heterogeneity and Increasing Returns May Drive Socio-Economic
Transitions》
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作者：
G\'erard Weisbuch, Vincent Buskens, Luat Vuong
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最新提交年份：
2007
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分类信息：
一级分类：Quantitative Finance 数量金融学
二级分类：General Finance 一般财务
分类描述：Development of general quantitative methodologies with applications in finance
通用定量方法的发展及其在金融中的应用
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一级分类：Physics 物理学
二级分类：Physics and Society 物理学与社会
分类描述：Structure, dynamics and collective behavior of societies and groups (human or otherwise). Quantitative analysis of social networks and other complex networks. Physics and engineering of infrastructure and systems of broad societal impact (e.g., energy grids, transportation networks).
社会和团体（人类或其他）的结构、动态和集体行为。社会网络和其他复杂网络的定量分析。具有广泛社会影响的基础设施和系统（如能源网、运输网络）的物理和工程。
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英文摘要：
There are clear benefits associated with a particular consumer choice for many current markets. For example, as we consider here, some products might carry environmental or `green' benefits. Some consumers might value these benefits while others do not. However, as evidenced by myriad failed attempts of environmental products to maintain even a niche market, such benefits do not necessarily outweigh the extra purchasing cost. The question we pose is, how can such an initially economically-disadvantaged green product evolve to hold the greater share of the market? We present a simple mathematical model for the dynamics of product competition in a heterogeneous consumer population. Our model preassigns a hierarchy to the products, which designates the consumer choice when prices are comparable, while prices are dynamically rescaled to reflect increasing returns to scale. Our approach allows us to model many scenarios of technology substitution and provides a method for generalizing market forces. With this model, we begin to forecast irreversible trends associated with consumer dynamics as well as policies that could be made to influence transitions
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PDF链接：
https://arxiv.org/pdf/0706.1454
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