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摘要翻译：
手机在我们的生活中扮演着非常重要的角色。在过去的十年里，由于越来越多的人接受技术创新，尤其是Y代和Z代，手机销量一直在飙升。理解客户需求的变化是智能手机业务成功的关键。如果能听到客户的声音，新的、强大的手机型号就会出现。虽然众所周知，原产国对手机消费者的态度和购买决策有严重影响，但目前还没有实质性的研究来调查18-25岁的年轻人、Y后一代和Z前一代的手机偏好。为了调查原产国在Y和Z代手机选择中的作用，2016年在匈牙利进行了一项有228名受访者的在线调查。除描述性统计方法外，还使用交叉表、方差分析和皮尔逊相关分析对收集的数据进行分析，找出显著的相关关系。因子分析（主成分分析）用于数据约简，以创建新的因子成分。这一探索性研究的结果支持了一个观点，即原籍国在许多方面与年轻人的手机选择有关。不同来源国的手机拥有者对产品的各种特性至关重要，包括技术参数、价格、设计、品牌名称、操作系统和内存大小。来源国对不同净收入水平的消费者的价格敏感性有调节作用。研究还发现，经常购买手机尤其是美国品牌产品的人在这方面的消费花费最显著。
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英文标题：
《The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y
And Z》
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作者：
Szabolcs Nagy
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最新提交年份：
2019
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分类信息：
一级分类：Economics 经济学
二级分类：General Economics 一般经济学
分类描述：General methodological, applied, and empirical contributions to economics.
对经济学的一般方法、应用和经验贡献。
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一级分类：Quantitative Finance 数量金融学
二级分类：Economics 经济学
分类描述：q-fin.EC is an alias for econ.GN. Economics, including micro and macro economics, international economics, theory of the firm, labor economics, and other economic topics outside finance
q-fin.ec是econ.gn的别名。经济学，包括微观和宏观经济学、国际经济学、企业理论、劳动经济学和其他金融以外的经济专题
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英文摘要：
Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers' requirement is the key to success in the smartphone business. New, strong mobile phone models will emerge if the voice of the customer can be heard. Although it has been widely known that country of origin has serious impact on the attitudes and purchase decisions of mobile phone consumers, there lack substantial studies that investigate the mobile phone preference of young adults aged 18-25, members of late Generation Y and early Generation Z. In order to investigate the role of country of origin in mobile phone choice of Generations Y and Z, an online survey with 228 respondents was conducted in Hungary in 2016. Besides the descriptive statistical methods, crosstabs, ANOVA and Pearson correlation are used to analyze the collected data and find out significant relationships. Factor analysis (Principal Component Analysis) is used for data reduction to create new factor components. The findings of this exploratory study support the idea that country of origin plays a significant role in many respects related to young adults' mobile phone choice. Mobile phone owners with different countries of origin attribute crucial importance to the various product features including technical parameters, price, design, brand name, operating system, and memory size. Country of origin has a moderating effect on the price sensitivity of consumers with varied net income levels. It is also found that frequent buyers of mobile phones, especially US brand products, spend the most significant amount of money for their consumption in this aspect.
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PDF链接：
https://arxiv.org/pdf/1901.00793
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