统一冰红茶促销策划案

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前言：主要通过了解现在统一冰红茶的市场现状，分析茶饮料的
开展趋势，了解竞争对手的营销和广告策略，确定现阶段统一冰红茶应采取
的营销和广告策略，使统一冰红茶在
剧烈的市场竞争环境中迈向新的起点。
目录：一、市场分析····················································3
〔一〕市场开展及现状···················
·················
··········3
〔二〕现有市场竞争状况分析········································4
〔三〕消费者分析································
··················4
〔四〕市场开展趋势分析············································4
〔五〕开展环境分析··············································
··5二、产品分析·······
·············
··············· ...

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关键词：冰红茶 策划案 市场竞争 环境分析 产品分析