核心职能导向策略思考结构图
L E A R N I N G O U T C O M E S (cont’d)
After reading this chapter, I will be able to:
Outline the steps in the strategic management process.Describe the four grand strategies.Explain SWOT analysis.Describe how entrepreneurs identify a competitive advantage.
Planning Defined
Defining the organization’s objectives or goalsEstablishing an overall strategy for achieving those goalsDeveloping a comprehensive hierarchy of plans to integrate and coordinate activities
Planning is conc ...


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