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[财经英语角区] 20111103 follow us 177 Strategy: Why it is so important—and often fails [推广有奖]

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nredcolon119 发表于 2011-11-3 07:49:29 |AI写论文

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We suspect that every regular reader of the business press has, in one way or another, been steeped in the logic of strategy and competitive advantage.


We have all been exposed to the notions of the five forces, core competencies, SWOT, “coopetition,”and a myriad of other frameworks for how leaders can help their firms prosper.


For the few who missed class that day, the essence of strategy is contained in a single question: “The fundamental question in the field of strategic management is how firms achieve and sustain competitive advantage.”





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关键词:IMPORTANT Strategy Strateg follow import important advantage another follow

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沙发
happylife87 发表于 2011-11-3 08:10:54
It is an introduction of a book.

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