北美最流行教材之：营销战略（5e)_O. C. Ferrell, Michael Hartline

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北美最流行教材之

营销战略（第5版）

O. C. Ferrell, Michael Hartline, "Marketing Strategy, 5 edition"
South-Western College | 2010 | ISBN: 053846738X | 768 pages | PDF | 22 MB

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简介：Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

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关键词：Michael Mich 营销战略 FERR Hart 流行 营销 marketers practical planning

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