北美最流行教材之：国际营销（15e）_Philip Cateora

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北美最流行教材之

国际营销（15e)

Philip Cateora, "International Marketing, 15 edition"
McGraw-Hil | 2010 | ISBN: 007352994X | 742 pages | PDF | 29 MB

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简介：Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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关键词：Cateora Philip 国际营销 Hil CAT 流行 免费 国际

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International Marketing_Philip Cateora_15 ed_2010
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