全球公司“保护信誉”态度调查
8页 英文
万博宣伟公关公司与KRC Research合作公布的一份最新“保护信誉”调查,揭示了导致声誉受损的主要导火索
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No suit of armour is impenetrable enough to withstand the
reputational slings and arrows directed at companies and their
leaders today. Higher standards of corporate governance, citizen
journalism, a more cynical public and emerging pressure groups
have all combined to create a new business environment in
which corporate reputation has never been a more valuable and
differentiating asset—or more at risk.



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