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Corporate Reputation Review (1997) 1, 5–13; doi:10.1057/palgrave.crr.1540008
The Reputational Landscape
C J Fombrun1 and C B M van Riel2

• 1NYU-Stern School of Business
• 2Erasmus University, The Netherlands

Keywords: reputation, image, identity, brand, stakeholder, communications, intangibles, philanthropy, advertising, positioning, corporate branding, e-communication

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关键词：reputational Reputation Landscape ATION Land 文献 The Landscape reputational

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The Reputational Landscape