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Applications and Challenges in the Romanian
and Hungarian Context
industries, and societies across the globe. The integration of AI technologies into
finance, accounting, and business administration represents not merely a technological advancement, but a fundamental reimagining of how organizations create value,
make decisions, and compete in an increasingly digital world. This resource explores
this transformation through the lens of two neighbouring Central European nations—
Romania and Hungary—whose experiences offer valuable insights for policymakers,
academics, practitioners, and students navigating the AI revolution.
This resource has been developed and funded within the project titled Exchange of
Experience for research and usage of Artificial Intelligence’ Advanced Techniques in
finance, accounting and business administration in Bihor-Hajdu Bihar Region, code
ROHU00120, financing contract number 37950/19.02.2025 and acronyms E2U-AI.
This project was funded under the Interreg VI-A Romania-Hungary Programme, the
period of implementation is from 19.02.2025 to 18.02.26. The two project partners
involved in implementing project activities are: University of Oradea (Romania)—
as partnership leader and University of Debrecen (Hungary)- as project partner. The
E2U-AI project was conceived with a clear purpose: to foster cross-border institutional collaboration and knowledge exchange on advanced artificial intelligence
techniques within the Bihor–Hajdú-Bihar Euroregion.
Team experts of the project from University of Oradea, Faculty of Economic
Sciences and from University of Debrecen, Faculty of Economics and Business and
lecturers of the training courses in AI applied in finance, accounting and business
administration, each of whom were authors or coauthors of a chapter, are involved
in the elaboration of this resource.
The structure of this resource reflects a comprehensive approach to understanding
AI’s role in contemporary economies. It begins by establishing the state of the
art in AI applications across finance, accounting, and business administration in
both countries. It then examines the broader digital economy landscape, governmental initiatives, and labor market responses to technological change. Subsequent
sections present concrete case studies of AI implementation in companies, public
sector pilot projects, and successful fintech startups. The final chapters address research perspectives, human capital development, and future directions for regional
collaboration.
This volume is designed as a valuable resource for various audiences: master’s and
doctoral students who want to know and understand advanced artificial intelligence
techniques applied in finance, accounting, and business administration; researchers
and academics exploring the intersection of technology, economics, and organizational change; business professionals and executives evaluating artificial intelligence adoption strategies; decision-makers and government agencies designing
digital transformation initiatives.
The findings and perspectives presented here reflect genuine cross-border collaboration and the commitment of both universities to advancing knowledge in service
of economic and social progress. We hope this resource contributes meaningfully to
the ongoing global conversation about how artificial intelligence can be harnessed
responsibly, ethically, and effectively to create value for organizations and society
State of the Art of Artificial Intelligence Application in Finance,
Accounting and Business Administration in Romania and Hungary 1
Camelia Delcea, Liviu-Adrian Cotfas, and Claudia-Diana Sabău-Popa
Artificial Intelligence and the Digital Economy in Romania and
Hungary
The Current State of the Digital Economy in Romania and Hungary . 39
Claudia-Diana Sabău-Popa, Alexandra-Maria Bele,
and Monica Ariana Sim
Governmental Initiatives and EU-Funded Projects . 55
Anca Otilia Dodescu and Laurențiu Droj
AI-Enabled Efficiency in Public Sector Processes: Pilot Projects
in Local Government 73
Olimpia Iuliana Ban and Diana Claudia Perțicaș
The Entrepreneurial Tech Ecosystems and AI Potential . 91
Elena Aurelia Botezat and Anca Otilia Dodescu
The Romanian Labour Market and Its Response to Digital
Transformation . 111
Elena Aurelia Botezat and Olimpia Iuliana Ban
The Hungarian Labour Market and Its Response to Digital
Transformation . 125
Anita Kiss
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