Retailization

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

123777.pdf (3.12 MB, 需要: 20 个论坛币)

2007-6-7 12:14:00 上传

Retailization
需要: 20 个论坛币  [购买]

<BR>
<H1>Retailization: Brand Survival in the Age of Retailer Power</H1>
<P><IMG src="http://ec1.images-amazon.com/images/P/0749446897.01._SCLZZZZZZZ_V44632270_.jpg" border=0></P>
<UL>
<LI><STRONG>Publisher:</STRONG>   Kogan Page
<LI><STRONG>Number Of Pages:</STRONG>   221
<LI><STRONG>Publication Date:</STRONG>   2006-07-01
<LI><STRONG>Sales Rank:</STRONG>   376429
<LI><STRONG>ISBN / ASIN:</STRONG>   0749446897
<LI><STRONG>EAN:</STRONG>   9780749446895
<LI><STRONG>Binding:</STRONG>   Hardcover
<LI><STRONG>Manufacturer:</STRONG>   Kogan Page
<LI><STRONG>Studio:</STRONG>   Kogan Page
<LI><STRONG>Average Rating:</STRONG>   5
<LI><STRONG>Total Reviews:</STRONG>   2 </LI></UL>
<P><BR> </P>
<HR>

<P><BR><STRONG>Book Description: </STRONG>)<BR></P>
<P>Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.</P>

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：retail ATION Etail taili tail businesses efforts process around