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雷达卡
市场预测（运营管理第四部分）
I. Introduction
II. Characteristics of Demand
III. The Forecasting Process
IV. Approaches to Forecasting - A Preview
V. Qualitative Forecasting Methods
VI. Quantitative Methods - Time Series Models
VII. Quantitative Methods - Associative Models
VIII. Measuring Forecasting Error
IX. Monitoring and Controlling Forecasts
X. Using Computers in Forecasting
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