市场预测(运营管理第四部分)
I. Introduction
II. Characteristics of Demand
III. The Forecasting Process
IV. Approaches to Forecasting - A Preview
V. Qualitative Forecasting Methods
VI. Quantitative Methods - Time Series Models
VII. Quantitative Methods - Associative Models
VIII. Measuring Forecasting Error
IX. Monitoring and Controlling Forecasts
X. Using Computers in Forecasting