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Analyzing and Influencing Search Engine ResultsBusiness and Technology Impacts on Web Information RetrievalAuthors:
- Sönke Lieberam-Schmidt
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ISBN: 978-3-8349-2453-7 (Print) 978-3-8349-8915-4 (Online)
Business and Technology Impacts on Web Information Retrieval
Doctoral thesis, University of Siegen, 2009
Lieberam-Schmidt, Sönke
2010, XX, 223 p.
ISBN 978-3-8349-8915-4
Immediately available per PDF-download (no DRM, watermarked)
About this book
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
Table of contents Keyword Selection Model for Search Engine Optimization; Web Marketing Process and SEO Impact Chain; Scalable Data Structures for the Internet, Text-based and Link-based Clustering Methods
- Authors & Editors
Dr. Sönke Lieberam-Schmidt completed this doctoral thesis at the University of Siegen at the Institute of Management Information Sciences of Prof. Dr. Erwin Pesch using his several years of work experience on international consulting projects.
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