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How Emerging Markets Are Driving the Transformation of the Pharmaceutical Industry
CONTENTS
Foreword: Taking a Fresh Look at Emerging Markets.................................................. 4
Executive Summary: The Potential and Challenges of Emerging Markets .................... 5
I. Emerging Markets: A Fundamental Driver of Pharma’s Future Growth................. 7
II. Barriers to Growth................................................................................................ 13
III. Conquering Emerging Markets With New Strategies............................................. 21
IV. Africa: The Next Big Opportunity?....................................................................... 30
V. Finding the Right Operating Model and the Right Talent to Support It.................. 38
VI. Successful Players and Conclusions....................................................................... 42
About the Authors ...................................................................................................... 44
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