[咨询行业分析报告] 毕马威：Global Automotive Executive Survey 2013 [推广有奖]

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regmmm 发表于 2013-7-30 16:11:15 |AI写论文

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KPMGs Global Automotive Executive Survey 2013

Contents

Executive summary  02
Market trends and a view from the consumer  04
Forces of change  12
Environmental challenges:
Pursuing the green dream  13
Growing urbanization:
Coping with the narrow streets of the big city  20
Changes in customer behavior:
How dealers are adapting  27
Growth and globalization:
Emerging markets surging forward  34
Keeping a lid on capacity  44
Planning a route to future success  49
Winners and losers in the battle
for global dominance  58
Looking forward: Auto executives need to consider
their position within a multidimensional
automotive world  60
About the survey  62