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Revenue
Revenue is typically defined as the total income of a business or the total amount of money made from an investment. Revenue can be broken down into gross revenue and net revenue, but when the term is used without a modifier, it generally means gross, or total, revenue.
Sales
Sales can be defined as income accrued from the selling of goods and/or services over a given period. It is typically used in a phrase such as "the net sales for the quarter" or "the gross sales for the industry this month." Like revenue, when sales is used alone as in "sales are down," it typically means total sales.
Sales vs. Revenue
It is important for businesses to closely track both sales and revenue. Keeping track of revenue is obviously important. As long as you keep expenses under control, increasing revenues means your business is likely to be flourishing. By the same token, if your revenues are increasing but your net profits are not, that is a sure sign your expenses are up. Sales is the leading indicator for most companies, so most companies track sales closely. Companies whose sole revenue is from sales tend to have especially sales-focused corporate cultures, as just a slight hiccup in sales is immediately noticed on the bottom line.
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