design of experiment for direct mail

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SAS Design of Experiments for Direct Marketing.pdf.pdf (3.68 MB, 需要: 65535 个论坛币)

2013-10-24 08:59:08 上传

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需要: 65535 个论坛币  [购买]

Efficient Experimentation

practical and technical definitions of efficiency
Testing a Single Factor
hypothesis testing
experimental design terminology
power and sample size
balance
Testing Multiple Factors
two or more factors
orthogonality
blocking
Too Many Treatments
fractional factorials
orthogonal arrays
optimal design and efficiency
augmenting and customizing designs

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关键词：Direct Mail experiment Design Direct sign hypothesis practical technical design direct

谢谢楼主分享好的资料。不过目前精华贴需要是原创的贴子。努力！

thanks

绝对的好书，数量市场营销的利器

好书没有人顶

绝对要顶啊这

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