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Introduction to Mathematical Models in Market and Opinion Research-1969.pdf
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| Title: | Introduction to Mathematical Models in Market and Opinion Research: With Practical Applications, Computing Procedures, and Estimates of Computing Requirements | Volume: | |
| Author(s): | Theodor Harder (auth.) | ||
| Series: | International Studies in Economics and Econometrics 1 | Periodical: | |
| Publisher: | Springer Netherlands | City: | |
| Year: | 1969 | Edition: | |
| Language: | English | Pages: | 202 |
| ISBN: | 978-94-010-3398-5, 978-94-010-3396-1 | ID: | 1072735 |
Table of contents :
Content:
Front Matter....Pages I-IX
Introduction....Pages 1-5
Advertising Media Calculations....Pages 6-59
Elementary Forecasting Calculations....Pages 60-104
Factor Analysis....Pages 105-157
Market Models....Pages 158-192
Back Matter....Pages 193-194
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