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是一家英国的咨询公司的中国奢侈品2013年表现以及2014年的预测的行业研究报告。
以下是开头的一点内容，供大家看看：
Luxury Goods in China Industry Overview | 05 Feb 2014
EXECUTIVE SUMMARY
Deceleration of growth can mainly be attributed to China's economic slowdown
Luxury goods continued growing in 2013, thanks to the rising number of high net worthindividuals and affluent households, as well as the middle-classes with strong spendingpower. Meanwhile, steadily increasing disposable incomes and continued urbanisationalso stimulated consumption. However, the decelerating economy in China severelynegatively affected the growth in luxury goods, and underpinned the slowdown in thegrowth momentum in 2013.
Anti-corruption movements also negatively affect growth
In order to curb corruption and extravagance, the central government not onlyimplemented regulations to prohibit purchasing luxury goods with public funds, but alsobegan to investigate officials who were exposed by the public as owning luxury goods.Such effective efforts greatly clamped down on gifting in China, which used to form asignificant part of luxury goods consumption in the country, resulting in the overallweakening of demand for luxury goods.
Some of the leading players slow down the opening of new stores
Some of the leading players which were experiencing a slowdown in growth started torationalise their expansion plans in China. They shifted from aggressive store opening toimproving the productivity of existing stores. They became more cautious and selectivewhen opening new stores, and turned to focus on revamping and upgrading their existingstores, as well as enhancing the services offered, to provide a pleasant and satisfactoryshopping experience and environment to their customers.
Internet retailing is still nascent, although more players are involved
Internet retailing is slightly growing, as many internationally famous luxury brands venturedinto internet retailing and have performed well. However, most Chinese consumers stillprefer store-based retailing, as they are not confident in online retailers, especially third-party B2C internet retailers who have not been authorised to sell luxury brands. In spite ofthe boom in internet retailing in China, consumers concern on several challenges,including online fraud, counterfeit products and transaction security, which havenegatively affected the development of internet retailing of luxury goods.
Continued value growth over the forecast period, but at a slower pace
Luxury goods is expected to see continuous growth over the forecast period in China,fuelled by the rapid increase in high net worth individuals and the middle-classes, as wellas ongoing urbanisation and rising household disposable incomes. However, luxurygoods is projected to register slower constant value growth over the forecast period thanin the review period, mainly due to the uncertain economic environment, the enforcementof anti-corruption measures and the increasing amount of luxury goods purchasedoverseas.
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