中国学术出版业分析报告2006

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INTRODUCTION.........................................................................................................1
Report Coverage ....................................................................................................................................................1
Executive Summary ..............................................................................................................................................1
Education Overview...........................................................................................................................................1
Higher Education ................................................................................................................................................2
Primary & Secondary Education......................................................................................................................3
Publications Market............................................................................................................................................4
Glossary....................................................................................................................................................................5
Free Online Newsletter and Editorials..............................................................................................................7
1 CHINA EDUCATION MARKET BACKGROUND..............................................8
1.1 The Fifty-year Plan.........................................................................................................................................8
1.1.1 A Summary of Chinese Education Institutions.....................................................................................8
1.1.2 Five-year Plans to Fifty-year Plans.......................................................................................................10
Table 1.1 KEY EDUCATION OBJECTIVES, 2001-2050...............................................................10
1.1.3 Raising Standards of Education ............................................................................................................10
1.1.4 Managing Education ...............................................................................................................................11
1.1.5 Achieving Compulsory Education........................................................................................................11
Table 1.2 CHINA’S POPULATION B Y LEVEL OF EDUCATION, 2002 ................................11
Table 1.3 NUMBER OF SCHOOLS BY LEVEL, 1990-2004.........................................................12
Table 1.4 NEW ENROLMENT BY EDUCATIONAL LEVEL, 1999-2005................................12
Table 1.5 GRADUATING STUDENTS BY LEVEL, 1999-2005....................................................12
Table 1.6 EDUCATIONAL TRANSITIONS: %OF STUDENTS ADVANCING TO NEXT
EDUCATIONAL LEVEL ................................................................................................................................ 12
1.1.7 Developing Tertiary Education .............................................................................................................13
Table 1.7 TERTIARY EDUCATION’S SHARE OF TOTAL EDUCATION
EXPENDITURE, 1995 AND 2002 ..................................................................................................................13
1.2 Education Finance .......................................................................................................................................14
1.2.1 Overview..................................................................................................................................................14
1.2.2 Self-funding .............................................................................................................................................14
Table 1.8 TERTIARY EDUCATION’S SHARE OF TOTAL EDUCATION
EXPENDITURE, 1995 AND 2002 ..................................................................................................................14
Table 1.9 EDUCATIONAL EXPENDITURE IN SELECTED COUNTRIES, 2002................15
Table 1.10 SOURCES OF EDUCATION FINANCE BY LEVEL, % OF TOTAL
EDUCATIONAL EXPENDITURE, 2003.....................................................................................................15
Table 1.11 RETURNS TO EDUCATION IN CHINA, 1988-2001...................................................15

Table 1.12 RETURNS TO EDUCATION BY LEVEL, 2001 ............................................................15
Table 1.13 UNIVERSITY ADMISSION RATES, 1978/2003............................................................16
Table 1.14 VALUE OF EDUCATION FUNDING BY SOURCE AND BY TYPE OF
INSTITUTION IN CHINA, 2000....................................................................................................................16
Table 1.15 VALUE OF EDUCATION FUNDING BY SOURCE AND BY TYPE OF
INSTITUTION IN CHINA, 2001....................................................................................................................17
Table 1.16 VALUE OF EDUCATION FUNDING BY SOURCE AND BY TYPE OF
INSTITUTION IN CHINA, 2002....................................................................................................................17
Table 1.17 VALUE OF EDUCATION FUNDING BY SOURCE IN CHINA, 1991-2005.........18
Table 1.18 VALUE OF EDUCATION FUNDING BY PROVINCE IN CHINA, 1999-2005...18
Table 1.19 % BREAKDOWN OF VALUE OF EDUCATION FUNDING BY PROVINCE IN
CHINA, 1999-2005.............................................................................................................................................19
Table 1.20 % ANNUAL & PERIOD GROWTH IN THE VALUE OF EDUCATION
FUNDING BY PROVINCE IN CHINA, 1999-2005..................................................................................20
Table 1.21 TOTAL VALUE OF EDUCATION FUNDING BY TYPE OF INSTITUTION IN
CHINA, 1999-2005.............................................................................................................................................20
Table 1.22 % BREAKDOWN OF TOTAL VALUE OF EDUCATION FUNDING BY TYPE
OF INSTITUTION IN CHINA, 1999-2005..................................................................................................21
Table 1.23 % ANNUAL & PERIOD GROWTH IN TOTAL VALUE OF EDUCATION
FUNDING BY TYPE OF INSTITUTION IN CHINA, 1999-2005........................................................21
Table 1.24 TOTAL VALUE OF EDUCATION BUILDINGS, FURNISHINGS, EQUIPMENT
& MAINTENANCE FUNDING BY TYPE OF INSTITUTION IN CHINA, 1999-2005................21
Table 1.25 % BREAKDOWN OF TOTAL VALUE OF EDUCATION BUILDINGS,
FURNISHINGS, EQUIPMENT & MAINTENANCE FUNDING BY TYPE OF INSTITUTION
IN CHINA, 1999-2005.......................................................................................................................................22
Table 1.26 % ANNUAL & PERIOD GROWTH IN TOTAL VALUE OF EDUCATION
BUILDINGS, FURNISHIN GS, EQUIPMENT & MAINTENANCE FUNDING BY TYPE OF
INSTITUTION IN CHINA, 1999-2005..........................................................................................................22
Table 1.27 TOTAL VALUE OF EDUCATION STAFF SALARY FUNDING BY TYPE OF
INSTITUTION IN CHINA, 1999-2005..........................................................................................................22
Table 1.28 % BREAKDOWN OF TOTAL VALUE OF EDUCATION STAFF SALARY
FUNDING BY TYPE OF INSTITUTION IN CHINA, 1999-2005........................................................23
Table 1.29 % ANNUAL & PERIOD GROWTH IN TOTAL VALUE OF EDUCATION
STAFF SALARY FUNDING BY TYPE OF INSTITUTION IN CHINA, 1999-2005......................23
Table 1.30 TOTAL VALUE OF EDUCATION LIBRARY RESOURCE FUNDING BY TYPE
OF INSTITUTION IN CHINA, 1999-2005..................................................................................................23
Table 1.31 % BREAKDOWN OF TOTAL VALUE OF EDUCATION LIBRARY
RESOURCE FUNDING BY TYPE OF INSTITUTION IN CHINA, 1999-2005..............................24

Table 1.32 % ANNUAL & PERIOD GROWTH IN TOTAL VALUE OF EDUCATION
LIBRARY RESOURCE FUNDING BY TYPE OF INSTITUTION IN CHINA, 1999-2005.........24
2 CHINA’S EDUCATION MARKET SIZE............................................................ 25
2.2.1 Education System: School Education...................................................................................................25
2.2.2 Education System: Types of Schools ...................................................................................................25
Table 2.1 THE TOTAL NUMBER OF EDUCATIONAL ESTABLISHMENTS IN CHINA
BY TYPE OF INSTITUTION, 1997-2005....................................................................................................26
Table 2.2 % ANNUAL GROWTH IN THE TOTAL NUMBER OF EDUCATIONAL
ESTABLISHMENTS IN CHINA BY TYPE OF INSTITUTION, 1998-2005....................................26
2.2.3 Education System: Teachers ..................................................................................................................27
Table 2.3 THE TOTAL NUMBER OF TEACHERS IN CHINA BY TYPE OF
INSTITUTION, 1997-2005...............................................................................................................................27
Table 2.4 % ANNUAL GROWTH IN THE TOTAL NUMBER OF TEACHERS IN CHINA
BY TYPE OF INSTITUTION, 1998-2005....................................................................................................28
Table 2.5 THE AVERAGE NUMBER OF TEACHERS PER INSTITUTION IN CHINA BY
TYPE OF INSTITUTION, 1997-2005...........................................................................................................28
Table 2.6 % ANNUAL GROWTH IN THE AVERAGE NUMBER OF TEACHERS PER
INSTITUTION IN CHINA BY TYPE OF INSTITUTION, 1998-2005 ...............................................28
Table 2.7 THE AVERAGE NUMBER OF STUDENTS PER TEACHER IN CHINA BY
TYPE OF INSTITUTION, 1997-2005...........................................................................................................29
Table 2.8 % ANNUAL GROWTH IN THE AVERAGE NUMBER OF STUDENTS PER
TEACHER IN CHINA BY TYPE OF INSTITUTION, 1998-2005.......................................................29
2.2.4 Education System: Existence of Private Education...........................................................................29
2.2.5 Education System: Prevalence of Extra Courses/Tuition.................................................................30
2.2.6 Education System: School Attendance................................................................................................30
Table 2.9 THE TOTAL NUMBER OF STUDENTS IN CHINA BY TYPE OF
INSTITUTION, 1997-2005...............................................................................................................................32
Table 2.10 % ANNUAL GROWTH IN THE TOTAL NUMBER OF STUDENTS IN CHINA
BY TYPE OF INSTITUTION, 1998-2005....................................................................................................32
Table 2.11 THE AVERAGE NUMBER OF STUDENTS IN CHINA BY TYPE OF
INSTITUTION, 1997-2005...............................................................................................................................32
Table 2.12 % ANNUAL GROWTH IN THE AVERAGE NUMBER OF STUDENTS IN
CHINA BY TYPE OF INSTITUTION, 1998-2005....................................................................................33
Table 2.13 THE TOTAL NUMBER OF NEW STUDENTS IN CHINA BY TYPE OF
INSTITUTION, 1997-20054............................................................................................................................33
Table 2.14 % ANNUAL GROWTH IN THE TOTAL NUMBER OF NEW STUDENTS IN
CHINA BY TYPE OF INSTITUTION, 1998-2005....................................................................................33
Table 2.15 NEW STUDENTS AS A % OF TOTAL STUDENT COHORT IN CHINA BY
TYPE OF INSTITUTION, 1997-2005...........................................................................................................34
2.2.7 Education System: Homework..............................................................................................................34
2.2.8 Education System: Typical School Qualifications.............................................................................34

Table 2.16 THE TOTAL NUMBER OF GRADUATING STUDENTS IN CHINA BY TYPE
OF INSTITUTION, 1997-2005........................................................................................................................35
Table 2.17 % ANNUAL GROWTH IN THE TOTAL NUMBER OF GRADUATING
STUDENTS IN CHINA BY TYPE OF INSTITUTION, 1998-2005.....................................................35
Table 2.18 GRADUATING STUDENTS AS A % OF TOTAL STUDENT COHORT IN
CHINA BY TYPE OF INSTITUTION, 1997-2005....................................................................................36
2.2.9 Education System: Differences in Achievements by Gender ..........................................................36
2.2.10 Education System: Literacy Rates ......................................................................................................36
Table 2.19 CHINA’S WORKFORCE BY EDUCATIONAL ABILITY, 1998/1999...................37
2.2.11 Education System: Completion by Level..........................................................................................37
Table 2.20 EDUCATION LEVEL OF MANAGERS IN STATE ENTERPRISES, 1996 .........37
2.3 Geographical Statistics ...............................................................................................................................38
2.3.1 Geographical Statistics: Specialised Secondary Schools ..................................................................38
Table 2.21 NUMBER OF SPECIALISED SECONDARY SCHOOL INSTITUTIONS IN
CHINA BY PROVINCE, 1999-2005..............................................................................................................38
Table 2.22 NUMBER OF SPECIALISED SECONDARY SCHOOL TEACHERS IN CHINA
BY PROVINCE, 1999-2005 ..............................................................................................................................39
Table 2.23 NUMBER OF SPECIALISED SECONDARY SCHOOL ENROLLED STUDENTS
IN CHINA BY PROVINCE, 1999-2005 ........................................................................................................40
Table 2.24 AVERAGE NUMBER OF SPECIALISED SECONDARY SCHOOL TEACHERS
PER INSTITUTION IN CHINA BY PROVINCE, 1999-2005...............................................................41
Table 2.25 AVERAGE NUMBER OF SPECIALISED SECONDARY SCHOOL ENROLLED
STUDENTS PER INSTITUTION IN CHINA BY PROVINCE, 1999-2005.......................................42
Table 2.26 AVERAGE NUMBER OF ENROLLED STUDENTS PER TEACHER AT
SPECIALISED SECONDARY SCHOOL INSTITUTIONS IN CHINA BY PROVINCE, 1999-
2005 .......................................................................................................................................................43
2.3.2 Geographical Statistics: Normal Secondary Schools.........................................................................44
Table 2.27 NUMBER OF NORMAL SECONDARY SCHOOL INSTITUTIONS IN CHINA
BY PROVINCE, 1999-2005 ..............................................................................................................................44
Table 2.28 NUMBER OF NORMAL SECONDARY SCHOOL TEACHERS IN CHINA BY
PROVINCE, 1999-2005....................................................................................................................................45
Table 2.29 NUMBER OF NORMAL SECONDARY SCHOOL ENROLLED STUDENTS IN
CHINA BY PROVINCE, 1999-2005..............................................................................................................46
Table 2.30 AVERAGE NUMBER OF NORMAL SECONDARY SCHOOL TEACHERS PER
INSTITUTION IN CHINA BY PROVINCE, 1999-2005.........................................................................47
Table 2.31 AVERAGE NUMBER OF NORMAL SECONDARY SCHOOL ENROLLED
STUDENTS PER INSTITUTION IN CHINA BY PROVINCE, 1999-2005.......................................48
Table 2.32 AVERAGE NUMBER OF ENROLLED STUDENTS PER TEACHER AT
NORMAL SECONDARY SCHOOL INSTITUTIONS IN CHINA BY PROVINCE, 1999-2005 49
2.3.3 Geographical Statistics: Vocational Secondary Schools...................................................................50

Table 2.33 NUMBER OF VOCATIONAL SECONDARY SCHOOL INSTITUTIONS IN
CHINA BY PROVINCE, 1999-2005..............................................................................................................50
Table 2.34 NUMBER OF VOCATIONAL SECONDARY SCHOOL TEACHERS IN CHINA
BY PROVINCE, 1999-2005 ..............................................................................................................................51
Table 2.35 NUMBER OF VOCATIONAL SECONDARY SCHOOL ENROLLED
STUDENTS IN CHINA BY PROVINCE, 1999-2005................................................................................52
Table 2.36 AVERAGE NUMBER OF VOCATIONAL SECONDARY SCHOOL TEACHERS
PER INSTITUTION IN CHINA BY PROVINCE, 1999-2005...............................................................53
Table 2.37 AVERAGE NUMBER OF VOCATIONAL SECONDARY SCHOOL ENROLLED
STUDENTS PER INSTITUTION IN CHINA BY PROVINCE, 1999-2005.......................................54
Table 2.38 AVERAGE NUMBER OF ENROLLED STUDENTS PER TEACHER AT
VOCATIONAL S ECONDARY SCHOOL INSTITUTIONS IN CHINA BY PROVINCE, 1999-
2005 .......................................................................................................................................................55
2.3.4 Geographical Statistics: Primary Schools ............................................................................................56
Table 2.39 NUMBER OF PRIMARY SCHOOL INSTITUTIONS IN CHINA BY
PROVINCE, 1999-2005....................................................................................................................................56
Table 2.40 NUMBER OF PRIMARY SCHOOL TEACHERS IN CHINA BY PROVINCE,
1999-2005 .......................................................................................................................................................57
Table 2.41 NUMBER OF PRIMARY SCHOOL ENROLLED STUDENTS IN CHINA BY
PROVINCE, 1999-2005....................................................................................................................................58
Table 2.42 AVERAGE NUMBER OF PRIMARY SCHOOL TEACHERS PER
INSTITUTION IN CHINA B Y PROVINCE, 1999-2005.........................................................................59
Table 2.43 AVERAGE NUMBER OF PRIMARY SCHOOL ENROLLED STUDENTS PER
INSTITUTION IN CHINA BY PROVINCE, 1999-2005.........................................................................60
Table 2.44 AVERAGE NUMBER OF ENROLLED STUDENTS PER TEACHER AT
PRIMARY SCHOOL INSTITUTIONS IN CHINA BY PROVINCE, 1999-2005 ............................61
2.4 China’s Primary and Secondary School Library Development.......................................................62
2.4.1 The Historical Background....................................................................................................................62
2.4.2 The Current Situation.............................................................................................................................63
2.4.3 The Causes Limiting the Development of the School Libraries in China .....................................65
2.4.4 Development Trends..............................................................................................................................65
2.5 Classroom & Teaching Resources ............................................................................................................66
2.6 Technology.....................................................................................................................................................68
3 CHINA’S HIGHER EDUCATION MARKET..................................................... 70
3.1 Higher Education in China Market Overview......................................................................................70
3.1.1 Higher Education Overview: Broad Educational Development Overview ...................................70
3.1.2 Higher Education Overview: Evolution and Reform ........................................................................71
3.1.3 Higher Education Overview: Areas of Concern .................................................................................72
3.1.4 Higher Education Overview: Institutional Reform............................................................................73
3.1.5 Higher Education Overview: Teaching Reform.................................................................................75
3.1.6 Higher Education Overview: Project 211............................................................................................76

3.1.7 Higher Education Overview: Private Universities .............................................................................78
3.2 Higher Education Policy .............................................................................................................................82
3.2.1 Education Policy: Higher Education Development ...........................................................................82
3.2.2 Education Policy: Types of University ................................................................................................82
3.2.3 Education Policy: Government Funding..............................................................................................83
3.2.4 Education Policy: Government Education Structure .........................................................................83
3.3 Higher Education Funding in China .......................................................................................................84
3.3.1 Education Funding: Overview...............................................................................................................84
3.3.2 Education Funding: Scholarships..........................................................................................................84
3.3.3 Education Funding: Other Forms of Aid .............................................................................................85
3.3.4 Education Funding: Student Loans.......................................................................................................86
3.4 Academic Courses in China .......................................................................................................................87
3.4.1 Academic Courses: Graduate Courses.................................................................................................87
3.4.2 Academic Courses: MBAs.....................................................................................................................87
3.4.3 Academic Courses: Overseas Study.....................................................................................................88
3.5 China’s Higher Education System...........................................................................................................89
3.5.1 Higher Education System: Future Trends............................................................................................89
3.5.2 Higher Education System: Number of Establishments .....................................................................89
Table 3.1 THE TOTAL NUMBER HIGHER EDUCATIONAL ESTABLISHMENTS IN
CHINA, 1996-2005.............................................................................................................................................89
3.5.3 Higher Education System: Numbers of Research Students..............................................................90
Table 3.2 RESEARCH STUDENT NUMBERS BY TYPE IN CHINA, 1999-2005..................90
3.5.4 Higher Education System: Numbers of Undergraduate Students....................................................90
Table 3.3 UNDERGRADUATE STUDENT NUMBERS BY TYPE IN CHINA, 1999-2005..91
3.5.5 Higher Education System: Numbers of Self-study Students............................................................91
Table 3.4 SELF-STUDY STUDENT NUMBERS IN CHINA, 1999-2005...................................91
3.5.6 Higher Education System: Numbers of Staff......................................................................................92
Table 3.5 HIGHER EDUCATION STAFF NUMBERS BY TYPE IN CHINA, 1999-2005...92
3.5.7 Higher Education System: Student-Teacher Ratios...........................................................................92
Table 3.6 HIGHER EDUCATION AVERAGE STUDENTS PER TEACHING STAFF IN
CHINA, 1999-2005.............................................................................................................................................92
3.5.8 Higher Education System: Tertiary Education by Subject ...............................................................93
3.5.9 Higher Education System: Study Period Lengths..............................................................................93
3.5.10 Higher Education System: Enrollment by Faculty ..........................................................................93
Table 3.7 UNIVERSITY STUDENT TOTAL ENROLLMENT BY FIELD OF STUDY, 1999-
2005 .......................................................................................................................................................94
Table 3.8 % BREAKDOWN OF UNIVERSITY STUDENT TOTAL ENROLLMENT BY
FIELD OF STUDY, 1999-2005........................................................................................................................94
Table 3.9 % ANNUAL & PERIOD GROWTH OF UNIVERSITY STUDENT TOTAL
ENROLLMENT BY FIELD OF STUDY, 2000-2005................................................................................94
Table 3.10 UNIVERSITY NEW STUDENT ENROLLMENT BY FIELD OF STUDY, 1999-
2005 .......................................................................................................................................................95

Table 3.11 % BREAKDOWN OF UNIVERSITY NEW STUDENT ENROLLMENT BY
FIELD OF STUDY, 1999-2005........................................................................................................................95
Table 3.12 % ANNUAL & PERIOD GROWTH OF UNIVERSITY NEW STUDENT
ENROLLMENT BY FIELD OF STUDY, 2000-2005................................................................................95
Table 3.13 UNIVERSITY NEW STUDENT ENROLLMENT AS % OF TOTAL
ENROLLMENT BY FIELD OF STUDY, 1999-2005................................................................................96
3.5.11 Higher Education System: Graduation by Faculty ..........................................................................96
Table 3.14 UNIVERSITY STUDENT TOTAL GRADUATION BY FIELD OF STUDY, 1999-
2005 .......................................................................................................................................................96
Table 3.15 % BREAKDOWN OF UNIVERSITY STUDENT TOTAL GRADUATION BY
FIELD OF STUDY, 1999-2005........................................................................................................................96
Table 3.16 % ANNUAL & PERIOD GROWTH OF UNIVERSITY STUDENT TOTAL
GRADUATION BY FIELD OF STUDY, 1999-2005.................................................................................97
3.5.12 Higher Education System: Tertiary Education Attendance............................................................97
Table 3.17 UNIVERSITY UNDERGRADUATE STUDENT ENROLLMENT FOR
ACADEMIC YEARS, 1999-2005....................................................................................................................97
3.5.13 Higher Education System: Graduate Numbers.................................................................................98
Table 3.18 UNDERGRADUATE STUDENT GRADUATION NUMBERS, 1999-2005............98
3.5.14 Higher Education System: National Contrasts .................................................................................99
Table 3.19 TOTAL NUMBER OF HIGHER EDUCATIONAL INSTITUTIONS BY
PROVINCE, 1999-2005....................................................................................................................................99
Table 3.20 TOTAL NUMBER OF HIGHER EDUCATION INSTITUTION TEACHERS BY
PROVINCE, 1999-2005..................................................................................................................................100
Table 3.21 TOTAL NUMBER OF HIGHER EDUCATION INSTITUTION STUDENTS BY
PROVINCE, 1999-2005..................................................................................................................................101
Table 3.22 AVERAGE NUMBER OF HIGHER EDUCATION TEACHERS PER
INSTITUTION BY PROVINCE, 1999-2005.............................................................................................102
Table 3.23 AVERAGE NUMBER OF HIGHER EDUCATION STUDENTS PER
INSTITUTION BY PROVINCE, 1999-2005.............................................................................................103
Table 3.24 AVERAGE NUMBER OF HIGHER EDUCATION STUDENTS PER TEACHER
BY PROVINCE, 1999-2005 ............................................................................................................................104
3.6 China’s Academic Publishing Market ..................................................................................................105
3.6.1 Academic Publishing Market: New Trends in University Textbook Publishing........................105
3.6.2 Academic Publishing Market: Key Consumer Group Population.................................................107
Table 3.25 HIGHER EDUCATION STUDENTS AS A PROPORTION OF THE
POPULATION, 1999-2005.............................................................................................................................107
3.6.3 Academic Publishing Market: Higher Education Market Size ......................................................107
Table 3.26 VOLUME & VALUE PER CAPITA CONSUMPTION OF TERTIARY
ACADEMIC TITLES BY UNIVERSITIES, STUDENTS AND TEACHING STAFF, 1999-2005...
.....................................................................................................................................................108

Table 3.27 % ANNUAL & PERIOD GROWTH IN VOLUME & VALUE PER CAPITA
CONSUMPTION OF TERTIARY ACADEMIC TITLES BY UNIVERSITIES, STUDENTS
AND TEACHING STAFF, 1999-2005.........................................................................................................109
3.7 Leading Chinese Universities...................................................................................................................110
3.7.1 Leading Chinese Universities: Top Universities Rankings............................................................110
Table 3.28 CHINESE UNIVERSITY RANKINGS, 2001.................................................................110
3.7.1 Leading Chinese Universities: Top General, Engineering & Science Universities ...................111
Table 3.29 CHINA’S LEADING GENERAL, ENGINEERING & SCIENCE UNIVERSITIES,
2001 .....................................................................................................................................................111
3.8 Leading Universities in China: Profiles ................................................................................................112
3.8.1 Beijing University (Bei Da).................................................................................................................112
3.8.2 Tsinghua University ..............................................................................................................................114
Table 3.30 TSINGHUA UNIVERSITY STAFF, 2003.......................................................................114
3.8.3 Fudan University...................................................................................................................................116
3.8.4 Nanjing University ...............................................................................................................................117
3.8.5 Zhejiang University..............................................................................................................................119
3.8.6 Shanghai Jiaotong University..............................................................................................................124
3.8.7 Jilin University ......................................................................................................................................127
3.8.8 Wuhan University.................................................................................................................................129
3.8.9 Huazhong University............................................................................................................................130
3.9 Leading Educational Institutions in China: Websites ......................................................................133
3.10 Academies of Other Leading Research Institutions ........................................................................142
3.11 Technology.................................................................................................................................................144
4 CHINA PUBLICATIONS MARKET SIZE .......................................................148
4.1 Textbook Market Size...............................................................................................................................148
4.1.1 Textbook Market Size: Total Market Volume by Subject..............................................................148
Table 4.1 TOTAL BOOK SALES IN VOLUME TERMS BY BROAD SUBJECT SECTOR,
1999-2005 .....................................................................................................................................................149
Table 4.2 % BREAKDOWN OF TOTAL BOOK SALES IN VOLUME TERMS BY BROAD
SUBJECT SECTOR, 1999-2005....................................................................................................................149
Table 4.3 % ANNUAL & PERIOD GROWTH OF TOTAL BOOK SALES IN VOLUME
TERMS BY BROAD SUBJECT SECTOR, 1999-2005..........................................................................150
4.1.2 Textbook Market Size: Total Market Value by Subject .................................................................150
Table 4.4 TOTAL BOOK SALES IN VALUE TERMS BY BROAD SUBJECT SECTOR,
1999-2005 .....................................................................................................................................................151
Table 4.5 % BREAKDOWN OF TOTAL BOOK SALES IN VALUE TERMS BY BROAD
SUBJECT SECTOR, 1999-2005....................................................................................................................151
Table 4.6 % ANNUAL & PERIOD GROWTH OF TOTAL BOOK SALES IN VALUE
TERMS BY BROAD SUBJECT SECTOR, 1999-2005..........................................................................152
4.1.3 Textbook Market Size: Volume of Books Sold to Institutions......................................................152

Table 4.7 TOTAL ACADEMIC & EDUCATIONAL BOOK SALES IN VOLUME TERMS
BY TYPE OF INSTITUTION, 1999-2005..................................................................................................153
Table 4.8 % BREAKDOWN OF TOTAL ACADEMIC & EDUCATIONAL BOOK SALES
IN VOLUME TERMS BY TYPE OF INSTITUTION, 1999-2005......................................................153
Table 4.9 % ANNUAL & PERIOD GROWTH OF TOTAL ACADEMIC &
EDUCATIONAL BOOK SALES IN VOLUME TERMS BY TYPE OF INSTITUTION, 1999-
2005 .....................................................................................................................................................153
4.1.4 Textbook Market Size: Value of Books Sold to Institutions..........................................................154
Table 4.10 TOTAL ACADEMIC & EDUCATIONAL BOOK SALES IN VALUE TERMS BY
TYPE OF INSTITUTION, 1999-2005.........................................................................................................154
Table 4.11 % BREAKDOWN OF TOTAL ACADEMIC & EDUCATIONAL BOOK SALES
IN VALUE TERMS BY TYPE OF INSTITUTION, 1999-2005..........................................................154
Table 4.12 % ANNUAL & PERIOD GROWTH OF TOTAL ACADEMIC &
EDUCATIONAL BOOK SALES IN VALUE TERMS BY TYPE OF INSTITUTION, 1999-2005 .
.....................................................................................................................................................154
4.1.5 Textbook Market Size: Prices of Books Sold to Institutions.........................................................155
Table 4.13 AVERAGE PRICE OF ACADEMIC & EDUCATIONAL BOOKS BY TYPE OF
INSTITUTION, 1999-2005.............................................................................................................................155
Table 4.14 % ANNUAL & PERIOD GROWTH OF AVERAGE PRICE OF ACADEMIC &
EDUCATIONAL BOOKS BY TYPE OF INSTITUTION, 1999-2005...............................................155
4.1.6 Textbook Market Size: Specialised Secondary School Books Sales Compared with Funding
............................................................................................................................................................................156
Table 4.15 TOTAL INSTITUTIONS, STAFF AND STUDENTS, BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF SPECIALISED SECONDARY SCHOOLS IN
CHINA, 1999-2005...........................................................................................................................................156
Table 4.16 % ANNUAL & PERIOD GROWTH OF TOTAL BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF SPECIALISED SECONDARY SCHOOLS IN
CHINA, 1999-2005...........................................................................................................................................156
4.1.7 Textbook Market Size: Normal Secondary School Books Sales Compared with Funding......157
Table 4.17 TOTAL INSTITUTIONS, STAFF AND STUDENTS, BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF NORMAL SECONDARY SCHOOLS IN
CHINA, 1999-2005...........................................................................................................................................157
Table 4.18 % ANNUAL & PERIOD GROWTH OF TOTAL BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF NORMAL SECONDARY SCHOOLS IN
CHINA, 1999-2005...........................................................................................................................................157
4.1.8 Textbook Market Size: Vocational Secondary School Books Sales Compared with Funding158
Table 4.19 TOTAL INSTITUTIONS, STAFF AND STUDENTS, BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF VOCATIONAL SECONDARY SCHOOLS IN
CHINA, 1999-2005...........................................................................................................................................158
Table 4.20 % ANNUAL & PERIOD GROWTH OF TOTAL BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF VOCATIONAL SECONDARY SCHOOLS IN
CHINA, 1999-2005...........................................................................................................................................158
4.1.9 Textbook Market Size: Primary School Books Sales Compared with Funding .........................159

Table 4.21 TOTAL INSTITUTIONS, STAFF AND STUDENTS, BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF PRIMARY SCHOOLS IN CHINA, 1999-2005.
.....................................................................................................................................................159
Table 4.22 % ANNUAL & PERIOD GROWTH OF TOTAL BOOKS SALES (& PER
CAPITA) AND FUNDING (& PER CAPITA) OF PRIMARY SCHOOLS IN CHINA, 1999-2005.
.....................................................................................................................................................159
4.2 Periodicals Sales .........................................................................................................................................160
4.2.1 Periodicals Sales: Total Market...........................................................................................................160
Table 4.23 CHINA PERIODICAL PUBLISHING STATISTICS, 2002......................................161
Table 4.24 CHINA PERIODICAL PUBLISHING STATISTICS, 2003......................................162
4.2.1 Periodicals Sales: Academic Market ..................................................................................................162
Table 4.25 ESTIMATED RANGE OF HIGHER EDUCATION INSTITUTE BUDGETED
SPENDING ON JOURNALS IN CHINA, 1999-2004.............................................................................163
4.3 Electronic Publication Sales.....................................................................................................................163
4.3.1 Electronic Publication Sales: Total Market.......................................................................................163
Table 4.26 CHINA ELECTRONIC MEDIA PUBLISHING STATIS TICS, 2002 ....................163
Table 4.27 CHINA ELECTRONIC MEDIA PUBLISHING STATISTICS, 2003 ....................164
4.3.2 Electronic Publication Sales: Academic Market ..............................................................................164
Table 4.28 ESTIMATED RANGE OF HIGHER EDUCATION INSTITUTE BUDGETED
SPENDING ON ELECTRONIC PUBLICATIONS IN CHINA, 1999-2004....................................165
4.4 International Trade ...................................................................................................................................165
4.4.1 International Trade: Book Copyright Import ....................................................................................165
Table 4.29 CHINA COPYRIGHT IMPORT STATIS TICS, 2004.................................................166
4.4.2 International Trade: Publication Import & Export ...........................................................................166
Table 4.30 CHINESE IMPORTS AND EXPORTS OF BOOKS, PERIODICALS &
NEWSPAPERS, 2002......................................................................................................................................166
Table 4.31 CHINESE IMPORTS AND EXPORTS OF BOOKS, PERIODICALS &
NEWSPAPERS, 2004......................................................................................................................................167
Table 4.32 % GROWTH OF CHINESE IMPORTS AND EXPORTS OF BOOKS,
PERIODICALS & NEWSPAPERS, 2002/2004 ........................................................................................167
4.5 International Involvement ........................................................................................................................167
4.5.1 International Involvement: Book Distribution..................................................................................167
4.5.2 International Involvement: Book Publishing ....................................................................................168
4.5.3 International Involvement: Beijing International Book Fair..........................................................169
4.5.4 International Involvement: Copyright Protection.............................................................................169
4.6 The Professional Market..........................................................................................................................173
4.7 Outlook .........................................................................................................................................................175
4.7.1 Outlook: Total Textbook Publishing Value Market ........................................................................175
Table 4.33 FORECAST TOTAL VALUE SALES OF EDUCATIONAL BOOKS BY
EDUCATION SECTOR, 2006-2010.............................................................................................................176

Table 4.34 % BREAKDOWN OF FORECAST TOTAL VALUE SALES OF
EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2006-2010..................................................177
4.7.2 Outlook: Total Textbook Publishing Volume Market.....................................................................177
Table 4.35 FORECAST TOTAL VOLUME SALES OF EDUCATIONAL BOOKS BY
EDUCATION SECTOR, 2006-2010.............................................................................................................177
Table 4.36 % BREAKDOWN OF FORECAST TOTAL VOLUME SALES OF
EDUCATIONAL BOOKS BY EDUCATION SECTOR, 2006-2010..................................................178
4.8 Key Players ..................................................................................................................................................179
4.8.1 Key Players: Overview of University Press Sales Revenues.........................................................179
Table 4.37 MAJOR UNIVERSITY PRESS SALES REVENUES, 2001-2003............................179
4.8.2 Beijing Publishing House (Group)......................................................................................................179
4.8.3 Bertelsmann Asia Publis hing...............................................................................................................180
4.8.4 China Education Resources..................................................................................................................181
4.8.5 China Foreign Languages Press ..........................................................................................................182
4.8.6 China International Publishing Group................................................................................................183
4.8.7 Commercial Press.................................................................................................................................184
4.8.8 Elsevier...................................................................................................................................................185
4.8.9 Foreign Language Teaching and Research Press (FLTRP)............................................................187
4.8.10 Fudan University Press.......................................................................................................................188
4.8.11 Higher Education Press ......................................................................................................................189
4.8.12 Longman ..............................................................................................................................................191
4.8.13 Oxford University Press (China) Ltd...............................................................................................193
4.8.14 Peking University Press......................................................................................................................194
4.8.15 People’s Education Press ...................................................................................................................195
4.8.16 People’s University Press...................................................................................................................196
4.8.17 Renzhen Group ...................................................................................................................................196
4.8.18 Tsinghua University Press (TUP).....................................................................................................197
4.8.19 Other Academic Publishers................................................................................................................198
APPENDIX: MARKET BACKGROUND............................................................199
A.1 Fast Facts.....................................................................................................................................................199
A.2 Regions of China .......................................................................................................................................200
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES ........................................................200
A.3 Demographics.............................................................................................................................................202
A.3.1 Demographics: Total Population........................................................................................................202
Table A.1 TOTAL POPULATION, 1997–2004.................................................................................202
A.3.2 Demographics: Population by Location............................................................................................203
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997–2004.......................................203
A.3.3 Demographics: Population Breakdown by Location......................................................................204
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997–2004 ........204
A.3.4 Demographics: Population by Province............................................................................................204
Table A.4 POPULATION BY PROVINCE, 2001-2004...................................................................205
A.3.5 Demo graphics: Population Density by Province.............................................................................205
Table A.5 POPULATION DENSITY BY PROVINCE, 2001-2004..............................................206

A.3.6 Demographics: Population Concentration........................................................................................206
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2004..................................207
A.3.7 Demographics: Population by Gender ..............................................................................................207
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997–2004.......................208
A.3.8 Demographics: Population by Age Group........................................................................................208
Table A.7 POPULATION BY AGE GROUP, 1997–2004...............................................................208
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1997–2004...................209
A.4 Consumer Attitudes..................................................................................................................................210
A.4.1 Consumer Attitudes: Overview..........................................................................................................210
A.4.2 Consumer Attitudes: Response to Political Change .......................................................................210
A.4.2 Consumer Attitudes: Response to Economic Change....................................................................211
A.4.3 Consumer Attitudes: Changes in Lifestyle .......................................................................................212
A.5 Consumer Wealth .....................................................................................................................................217
A.5.1 Consumer Wealth: GDP and Cost of Living....................................................................................217
Table A.9 GDP AND COST OF LIVING INDEX, 1997–2004 ......................................................218
A.5.2 Consumer Wealth: Provincial Differences in GDP ........................................................................219
Table 1.10 GDP RANKED BY PROVINCE, 1997–2004..................................................................220
A.5.3 Consumer Wealth: GDP Growth by Province .................................................................................221
Table A.11 GDP GROWTH RANKED BY PROVINCE, 1997–2004............................................221
A.5.4 Consumer Wealth: GDP Per Capita by Province............................................................................222
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2004......................................222
A.5.5 Consumer Wealth: Concentration of Wealth by Province.............................................................223
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2004.............................................223
A.5.6 Consumer Wealth: The Major Cities.................................................................................................224
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2004...................................224
A.6 Households ..................................................................................................................................................225
A.6.1 Households: Overview of Household Conditions...........................................................................225
A.6.2 Households: Total Households by Size.............................................................................................226
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997–2004..................................................226
A.6.3 Households: Total households by Urban/Rural Split .....................................................................226
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997–2004..............227
A.6.4 Households: Income Earners Per Household...................................................................................227
Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997–2004..
.....................................................................................................................................................227
A.7 Employment................................................................................................................................................228
A.7.1 Employment: Number of Workers by Sector...................................................................................228
Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997–2004...........................................228
A.7.2 Employment: Growth by Sector.........................................................................................................228
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997–2004........................................229

A.7.3 Employment: Number of Workers by Gender.................................................................................229
Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997–2004............................229
A.7.3 Employment: Number of Workers by Habitation ...........................................................................230
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997–2004 ...................................230
A.7.4 Employment: Urban Unemployment ................................................................................................230
Table A.21 URBAN UNEMPLOYMENT RATES, 1997–2004........................................................230
A.8 Consumer Income .....................................................................................................................................232
A.8.1 Consumer Income: Average Incomes by Sector.............................................................................232
Table A.22 AVERAGE INCOMES BY SECTOR, 1997–2004........................................................232
A.8.2 Consumer Income: Growth by Sector...............................................................................................233
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997–2004............................233
A.8.3 Consumer Income: Average Incomes by Region............................................................................234
Table A.24 AVERAGE INCOMES BY REGION, 1997–2004.........................................................234
A.8.4 Consumer Income: Growth by Region..............................................................................................235
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997–2004.............................235
A.9 Consumer Market.....................................................................................................................................236
A.9.1 Consumer Market: Spending Trends.................................................................................................236
Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES,
1997–2004* .....................................................................................................................................................236
A.9.2 Consumer Market: Per Capita Consumer Expenditure ..................................................................237
Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT
CURRENT PRICES, 1997–2004...................................................................................................................237
A.9.3 Consumer Market: Retail Sales and Consumer Spending.............................................................237
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 1997–
2004 .....................................................................................................................................................237
A.9.4 Consumer Market: Urban Income and Spending Compared ........................................................238
Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997–2004...............238
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket......................................................239
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004...................................239
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket.......................................................240
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004...................................240
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared.................241
Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004............................241
A.10 Exchange Rates........................................................................................................................................242
A.10.1 Exchange Rates: China......................................................................................................................242
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997–2004...........................................242
A.10.2 Exchange Rates: Hong Kong............................................................................................................242
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997–2004...........................................242

 

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价格高，

另有国外的么？

kang yi

不错～～～

看目录貌似不错，可是价钱真就没商量了吗？太高了吧

这个价格确实是比较高了

thank y