请选择 进入手机版 | 继续访问电脑版
楼主: tt608
25838 39

[其他] 各大管理咨询公司实战案例分析(麦肯锡,普华永道等) [推广有奖]

  • 0关注
  • 1粉丝

博士生

26%

还不是VIP/贵宾

-

威望
0
论坛币
2436 个
通用积分
0.1200
学术水平
1 点
热心指数
5 点
信用等级
2 点
经验
3136 点
帖子
305
精华
0
在线时间
187 小时
注册时间
2006-12-8
最后登录
2020-11-29

tt608 发表于 2008-4-1 21:04:00 |显示全部楼层
相似文件 换一批

+2 论坛币
k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群
赵安豆老师微信:zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

感谢您参与论坛问题回答

经管之家送您两个论坛币!

+2 论坛币

202645.rar (528.51 KB, 需要: 5 个论坛币)


  

共有二十来个文件,以下内容是麦肯锡分析一家自行车企业案例的一小部分,能反应出管理咨询的基本思路与方法极具学习价值

Firm: A.T. Kearney

 

 

Case Number:

 

 

Case setup (facts offered by interviewer):

q       Your client is a manufacturer of bicycles

q       They have been in business for 25 years

q       They manufacturer and sell three categories of bicycles:

Ø       Racing bikes: High end, high performance bikes for sophisticated cyclists

Ø       Mainstream bikes: Durable, but not overly complicated bikes for everyday riders

Ø       Children’s bikes: Smaller, simpler versions of their mainstream bikes for children

q       Profits at your client have decreased over the past five years

 

 

Question:

q       What is driving the decline in overall profits?

q       What recommendations might correct the situation?

 

 

Suggested solutions:

The first question is to determine what has caused overall profits to decrease. To accomplish this the candidate must first understand what has transpired in each of the three product categories over the past five years during which profitability has slipped. The following are questions and answers that would be provided in an interview scenario.

 

 

q       What are the client’s margins for a bicycle in each of the three segments?

Racing: Cost = $600/unit, Profit=$300/unit

Mainstream:  Cost = $250/unit, Profit = $75/unit

Children’s:  Cost = $ 200/unit, Profit = $50/unit

 

 

q       What has happened to the market size of each of the three segments over the past five years?

Racing: Has remained constant at  its present size of $300MM

Mainstream: Has increased at 2% growth rate per year to its present size of $1.0B

Children’s: Has increased at 3% growth rate per year to its present size of $400MM

 

 

q       What has happened to our client’s market share in each of these segments?

Racing: Market share has decreased from 60% to 30%

Mainstream: Market share has increased from 0% to 5%

Children’s: Market share has increased from 0% to 3%

 

 

q       Who are the client’s major competitor’s in each market segment? What has happened to their market share in each segment over the past five years?

Racing: There is one main competitor and a host of small firms. Your main competitor has increased market share from 30% to 50%

Mainstream: There exist many, large competitors, none of which holds more than 10% of the market

Children’s: As in the mainstream segment, there are many competitors, none with more than 10% of the market


二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

关键词:管理咨询公司 咨询公司 普华永道 管理咨询 案例分析 普华永道 business 管理咨询 麦肯锡 offered

本帖被以下文库推荐

callgxy1986 发表于 2008-4-2 20:10:00 |显示全部楼层
先生太高贵的了吧!

使用道具

yangjb_2346 发表于 2008-4-6 01:02:00 |显示全部楼层

使用道具

brian11corr1 发表于 2008-4-6 14:41:00 |显示全部楼层

学习一下

使用道具

uki0_0 发表于 2008-4-7 17:54:00 |显示全部楼层
为啥啊~

使用道具

shengcz 发表于 2008-4-8 08:51:00 |显示全部楼层
贵阿!

使用道具

csant 发表于 2008-4-13 17:36:00 |显示全部楼层

ying wen a 

使用道具

tianxia9890 发表于 2008-4-14 00:08:00 |显示全部楼层
好东东啊

使用道具

tt608 发表于 2008-4-14 19:32:00 |显示全部楼层
呵呵,实在是需要又没有钱的可以留下邮箱,我有时间就发给大家
天行健,君子以自强不息!

使用道具

fc728 发表于 2008-4-14 23:35:00 |显示全部楼层
大哥,小弟很想看看,可是没钱。。。。。。
sevenwang728@gmail.com给发一下吧

使用道具

您需要登录后才可以回帖 登录 | 我要注册

京ICP备16021002-2号 京B2-20170662号 京公网安备 11010802022788号 论坛法律顾问:王进律师 知识产权保护声明   免责及隐私声明

GMT+8, 2023-1-28 22:20