Journal of Agricultural Economics, Vol. 59,2008年2月文章
标题:Food Scares and Trust: A European Study
作者:Mario Mazzocchi, Alexandra Lobb, W. Bruce Traill and Alessio Cavicchi
摘要:
The complex interactions between the determinants of food purchase under risk
are explored using the SPARTA model, based on the theory of planned behaviour,
and estimated through a combination of multivariate statistical techniques.
The application investigates chicken consumption choices in two scenarios: (a) a
‘standard’ purchasing situation; and (b) following a hypothetical Salmonella
scare. The data are from a nationally representative survey of 2,725 respondents
from five European countries: France, Germany, Italy, the Netherlands and the
United Kingdom. Results show that the effects and interactions of behavioural
determinants vary significantly within Europe. Only in the case of a food scare
do risk perceptions and trust come into play. The policy priority should be on
building and maintaining trust in food and health authorities and research institutions,
while food chain actors could mitigate the consequences of a food scare
through public trust. No relationship is found between socio-demographic variables
and consumer trust in food safety information.
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