MBA和imc哪个含金量高？

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听说MBA不如专业性强的硕士好找工作，是真的么？Imc更值得读么？如果回国哪个更好？

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关键词：IMC 含金量 专业性 找工作 硕士 含金量 找工作

Imc?? What is it?

karleenchan 发表于 2014-8-17 23:17
Imc?? What is it?

整合营销传播

Oh I see, "整合营销传播" it is simply one of the streams of Marketing. Well, I studied it 18 years ago when I did my MBA in UK. It was a hot topic at that moment but is not now (maybe it is still hot in China perhaps, but I am not sure). From my pt of view, marketing is a good professional, but it maybe not a good idea if you simply focus on IMC. Also, IMC is simply a module in Marketing, and it cannot compare with MBA.

karleenchan 发表于 2014-8-18 21:35
Oh I see, "整合营销传播" it is simply one of the streams of Marketing. Well, I studied it 18 years a ...

Ok,thanks for your sharing. So what do you think of the MBA? Is it worth to read? I mean cost much time and money... Do you also have a MBA degree? What kind of job can MBA get?

zxp121267 发表于 2014-8-20 05:51
Ok,thanks for your sharing. So what do you think of the MBA? Is it worth to read? I mean cost much ...

MBA--really value for money!! But the issue is "are you ready for a MBA challenge?" MBA is a very different program. Unlike other master programs, you can have a very good school result but gets very little from the MBA program.

But if possible, better get a top MBA degree. Mine is one of the best in UK, which helps me a lot in my career development.