Inductive Fuzzy Classification in Marketing Analytics by Michael Kaufmann

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.

本帖隐藏的内容

(Fuzzy Management Methods) Michael Kaufmann (auth.)-Inductive Fuzzy Classificati.pdf (3.31 MB, 需要: 5 个论坛币)

2014-9-16 19:20:41 上传

Inductive Fuzzy Classification in Marketing Analytics
需要: 5 个论坛币  [购买]

Series: Fuzzy Management Methods
Hardcover: 125 pages
Publisher: Springer; 2014 edition (June 25, 2014)
Language: English
ISBN-10: 3319058606
ISBN-13: 978-3319058603
Product Dimensions: 9.2 x 6.1 x 0.4 inches
Shipping Weight: 14.1 ounces
http://www.amazon.com/Inductive-Classification-Marketing-Analytics-Management/dp/3319058606/ref=sr_1_1?ie=UTF8&qid=1410863300&sr=8-1&keywords=Inductive+Fuzzy+Classification+in+Marketing+Analytics

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏1 回帖

关键词：Marketing Analytics Analytic Kaufman Michael individual experience marketing practical Michael

good book

Inductive Fuzzy Classification in Marketing Analytics by Michael Kaufmann

Thank you very much for the book