R for Marketing Research and Analytics

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.

Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.

With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

本帖隐藏的内容

(Use R!) Christopher N. Chapman, Elea McDonnell Feit-R for Marketing Research an.zip (4.91 MB, 需要: 2 个论坛币) 本附件包括：

• (Use R!) Christopher N. Chapman, Elea McDonnell Feit-R for Marketing Research and Analytics-Springer (2015).pdf

2015-4-2 06:10:42 上传

R for Marketing Research and Analytics
需要: 2 个论坛币  [购买]

Series: Use R!
Paperback: 454 pages
Publisher: Springer; 2015 edition (March 10, 2015)
Language: English
ISBN-10: 3319144359
ISBN-13: 978-3319144351
Product Dimensions: 6.1 x 1.1 x 9.2 inches
Shipping Weight: 1.8 pounds
http://www.amazon.com/Marketing-Research-Analytics-Use/dp/3319144359/ref=sr_1_1_twi_1_pap?ie=UTF8&qid=1427925828&sr=8-1&keywords=R+for+Marketing+Research+and+Analytics

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏11 回帖

关键词：Marketing Analytics Analytic Research Researc conceptual beginning describes knowledge marketing

Thx for sharing!

从出版就开始找了，太感谢了！

R for Marketing Research and Analytics

谢谢分享！！！

太感谢了

看看，对这本书有印象

[victory][victory]