R for Marketing Research and Analytics

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R for Marketing Research and Analytics


This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.

Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.

With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

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关键词：Marketing Analytics Analytic Research Researc conceptual beginning describes knowledge marketing

tigerwolf 发表于 2015-3-20 21:01
R for Marketing Research and Analytics

谢谢分享！

bie  guang jie shao a !~书呢？

楼主：书呢？

where is the book lou zhu?

没有书？

前几天有人发了： https://bbs.pinggu.org/thread-3640028-1-1.html
                          https://bbs.pinggu.org/thread-3642776-1-1.html

看了一下，挺不错的！

好书！