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1、Word of mouth as a promotional tool for turbulent markets. By: Mason, Roger B.. Journal of Marketing Communications, Sep2008, Vol. 14 Issue 3, p207-224, 18p; DOI: 10.1080/13527260701754258

2、Upsetting brand extensions: An enquiry into current customers' inclination to spread negative word of mouth. By: Sjödin, Henrik. Journal of Brand Management, Apr2008, Vol. 15 Issue 4, p258-271, 14p, 2 charts, 1 diagram; DOI: 10.1057/palgrave.bm.2550113; (AN 30066158)

3、Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
Rick Ferguson. The Journal of Consumer Marketing. Santa Barbara: 2008. Vol. 25, Iss. 3; p. 179

4、Factors influencing word of mouth effectiveness: receiver perspectives
Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol. European Journal of Marketing. Bradford: 2008. Vol. 42, Iss. 3/4; p. 344

5、Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen, Jinhong Xie. Management Science. Linthicum: Mar 2008. Vol. 54, Iss. 3; p. 477 (15 pages)

每篇文章我愿出100金，请自己设定出售贴，我来购买。十分感谢！！！

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关键词：口碑营销 Perspectives Influencing Promotional perspective 文献 营销 口碑

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2008-6-11 01:46:00 上传

求助：口碑营销文献
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2008-6-11 01:57:00 上传

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[此贴子已经被作者于2008-6-11 1:57:43编辑过]

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2008-6-11 01:52:00 上传

求助：口碑营销文献
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以下是引用mktzzk在2008-6-10 22:56:00的发言：

3、Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
Rick Ferguson.
    The Journal of Consumer Marketing. Santa Barbara: 2008. Vol. 25, Iss. 3; p. 179

4、Factors influencing word of mouth effectiveness: receiver perspectives
Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol.
    European Journal of Marketing. Bradford: 2008. Vol. 42, Iss. 3/4; p. 344

5、Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen, Jinhong Xie.
    Management Science. Linthicum: Mar 2008. Vol. 54, Iss. 3; p. 477 (15 pages)

附件为以上三篇。

非常感谢！！