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Kotler-Marketing_Management PDF格式
Marketing
Management,
Millenium Edition
Philip Kotler
Custom Edition for
University of Phoenix
Excerpts taken from:
A Framework for Marketing Management,
by Philip Kotler
Copyright ? 2001by Prentice-Hall, Inc.
A Pearson Education Company
Upper Saddle River, New Jersey 07458
Marketing Management Millenium Edition, Tenth Edition,
by Philip Kotler
Copyright ? 2000 by Prentice-Hall, Inc.
All rights reserved. No part of this book may be reproduced, in any form or by any
means, without permission in writing from the publisher.
Compilation Copyright ? 2002 by Pearson Custom Publishing.
This copyright covers material written expressly for this volume by the editor/s as
well as the compilation itself. It does not cover the individual selections herein that
first appeared elsewhere. Permission to reprint these has been obtained by Pearson
Custom Publishing for this edition only. Further reproduction by any means, electron-
ic or mechanical, including photocopying and recording, or by any information stor-
age or retrieval system, must be arranged with the individual copyright holders noted.
This special edition published in cooperation with Pearson Custom Publishing
Printed in the United States of America
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